Shelan Kafoor

What attracted me to the tree?

The people. Apart from the fact that they pronounce my name wrong (I don’t actually mind, but it’s phonetically [she-lan], not [she-ln]). I knew that I was doing the right thing from the very first moment I met the team. Especially after the third time we met and drank a bottle of Sauvignon together. Everybody’s so welcoming. You’re guaranteed to be your true self 99.9% of the time.

My experience

It all began in 2009 when I was a deli girl at the local Waitrose. I used to gut, skin and fillet fish whilst nursing a hangover - I learnt a lot from that.

I read Journalism at university, which is where my pride and joy was born - Aubergine. It’s a cultural food magazine I produced on my own. I’m sure you’d like to see it but there’s only one copy in the world right now, so you’ll have to ask me if you want to see it.

I’ve worked as a journalist, as well as a PR and digital marketing executive. I’m a social media obsessive, both personally and strategically for clients – so it’ll be great to bring this to the party.

Previous projects include: Rugby World Cup x Mischief Superyacht, LC:M and Pretty Green, children’s safety app Azoomee, and promoting a four-day music event Summer Sessions, which featured All Saints as the headliners!

I’m so excited to give my all, and then some, to the tree, their outlook is exciting and the team's dedication and devotion to making every aspect of the business a success is something I haven’t seen before.