At first, the name. When I heard it, I had to find out more. What really stood out to me was their approach to creativity, with the tree you can have both style and substance. We tend to assume that when creativity goes up, the commercial yield goes down but more and more we’re seeing really cool, innovative content driving businesses forward. The tree has this down to a tee, and if you’re not talking to them already then you need to be.
I’ve worked in sales over the last four years for brands like Harrods, Porsche and ghd and I would say it’s quite an understated sector. It’s such an integral part of the process that you can’t afford to not give it its due diligence. It’s also really good fun and the challenges are all a part of the learning process, and I believe there’s always something new to be learned.
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