Edward Fraser

Managing Director

Edward Fraser

I love...

Drumming - 25%
Writing - 60%
Dogs - 15%

What attracted me to the tree?

The opportunity to build a team and service clients using your own style and ideas is exciting. That’s why I’m here. Dan may’ve twisted my arm a little too...

My experience

My journey from copywriter to a Managing Partner at the tree began at Tata Steel in South Wales. From there, I moved to Belgium to manage, produce and promote content for the likes of Philips, John Deere and NXP Semiconductors.

I’ve targeted markets throughout EMEA, NAM and APAC, practicing copywriting, project management, advertising, video production, social media and direct marketing.

With everything else behind me, the tree is by far the most inventive and imaginative organisation I have ever worked for. That's not an exaggeration, it is. Our vision is to continue developing an efficient, cost-effective service, governed by slick systems and processes.

We're now developing our own software, systems and products to enable us to reach beyond our competitors and into the future. Ultimately, our efforts, time and funds are being placed in a way that ensures we continuously progress and improve - both as a business and a set of individuals. 

Meet the team

Be interesting and interested. That's what we ask of our staff.

The opportunity to build a team and service clients using your own ideas is exciting, isn’t it?

No one would mind me saying that this is a diverse and unique mix of individuals.

...it’s a young, exciting organisation that’s ready to blossom

From my very first interview, I had a great feeling about the tree.

There’s a brilliant atmosphere here, and you can see that reflected in the quality of work.

Fortune favours the bold.

Why not try and have some fun with work, fancy a beer?

We're all born naked and the rest is drag.

Life is too short to remove the USB safely

The pen is mightier than the sword if the sword is very short, and the pen is very sharp.

Having guts always works out for me! - Stefan Sagmeister

As soon as you walk in there is a warm and welcoming atmosphere

I work across an incredibly diverse range of clients at the tree.

Reduce, reuse, recycle.

While it is great to learn from each other professionally, there is also an amazing social

Being an Apprentice, it is important to learn from every experience.

If a tree needs sunshine to grow, then the team at the tree are the sun.

The Fear you entertain today will make you a nonentity tomorrow.

The welcoming atmosphere instantly had an impact on me

The tree is a place where friendships are made, as well as some pretty awesome campaigns.

the family feel genuinely exists here at the tree.


    If, like us, you prefer to talk through your ideas then get in touch!
    Call us for a chat, a coffee or a bottle of something cold.

    T: 0203 222 0077
    E: info@thisisthetree.com

    the tree house
    10c Printing House Yard,
    15 Hackney Road,

    E2 7PR
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