Dawn Boyfield MBE

Director, Strategy and Development

Dawn Boyfield MBE

I love...

Books and films - 35%
Writing, anything artistic - especially ceramics - 55%
Angela Lansbury in Murder She Wrote! - 10%

What attracted me to the tree?

I just love creativity! This agency is a great opportunity for me to keep my creative juices flowing, and oversee how modern ideas materialise into zingy content.

My experience

Although starting out as a teacher, I was always driven by a creative passion to set up my own business – a design and communications company dbda, specialising Corporate Social Responsibility, Education and Safety.

I’ve headed up many major projects for blue-chip corporates, such as BP, Nationwide, National Grid and FIA, charities such as The Red Cross, as well as local authorities and Government Departments of Health, Transport and Education in Scotland, Wales, Northern Ireland and England.

As dbda’s success grew over 25 years it was then bought by Ten Alps – Sir Bob Geldof’s group - where I continued as Chair of dbda, working on SchoolsWorld and extending the Children’s Traffic Club into digital format.

Clients have always come first and I’m delighted that the programmes I’ve created and the service provided have won many accolades and awards for them. However I was also extremely proud to have received an MBE from the Queen in 2008.

Besides working with the tree, I am presently a Trustee/Director of the Parliamentary Advisory Council for Transport Safety.

Meet the team

Be interesting and interested. That's what we ask of our staff.

The opportunity to build a team and service clients using your own ideas is exciting, isn’t it?

No one would mind me saying that this is a diverse and unique mix of individuals.

...it’s a young, exciting organisation that’s ready to blossom

From my very first interview, I had a great feeling about the tree.

There’s a brilliant atmosphere here, and you can see that reflected in the quality of work.

Fortune favours the bold.

Why not try and have some fun with work, fancy a beer?

We're all born naked and the rest is drag.

Life is too short to remove the USB safely

The pen is mightier than the sword if the sword is very short, and the pen is very sharp.

Having guts always works out for me! - Stefan Sagmeister

As soon as you walk in there is a warm and welcoming atmosphere

I work across an incredibly diverse range of clients at the tree.

Reduce, reuse, recycle.

Creativity paired with business has always been my passion.

If a tree needs sunshine to grow, then the team at the tree are the sun.

The Fear you entertain today will make you a nonentity tomorrow.

The welcoming atmosphere instantly had an impact on me

The tree is a place where friendships are made, as well as some pretty awesome campaigns.

the family feel genuinely exists here at the tree.

I found somewhere, where I could grow a social team within an agency putting social first.


    If, like us, you prefer to talk through your ideas then get in touch!
    Call us for a chat, a coffee or a bottle of something cold.

    T: 0203 222 0077
    E: info@thisisthetree.com

    the tree house
    10c Printing House Yard,
    15 Hackney Road,

    E2 7PR
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