Just Eat - Out of the Box Content Marketing

Making food delivery as easy as magic


“Any sufficiently advanced technology is indistinguishable from magic” – Arthur C Clarke

Taking Clarke’s famous adage to heart, the tree teamed up with fast food titans – Just Eat – to create a first-of-its-kind magic wand and mobile app which enables consumers to order their favourite takeaway meal with a flick of the wrist. The project forms part of Just Eats’ larger ‘Magic is Real’ campaign and was completed over a period of 2 months in November and December 2017.

The wand itself is bristling with cutting edge tech and pairs seamlessly with a sophisticated mobile app that was developed by the tree's mobile experts from the ground up.

The campaign received coverage in upwards of 50 publications, including the Evening Standard, City A.M, Vice & Engadget with a total reach of 5.5 million and estimated media value of £350,000.


the tree's mobile and product development teams worked with 3D designers, prop makers and conceptual artists to bring this project to life. 

The wand incorporates 3D printing, custom built circuit-boards and an innovative use of Chirp technology in order to communicate with the custom built app.

The app works directly with Just Eat's API and enables users to order food via their actual accounts using the wand.


Major Publications
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