Jenrick was established in 1967, a time of change, liberation, positivity and equality. It was this heritage and set of beliefs that drove them to consider a rebrand and new website as they look to remain relevant and grow in today’s market. After all, this way of thinking lead to being ranked in the top five of the ‘The Sunday Times Top 100 Best Companies’ four times in a row.
To fully understand the nuances of Jenrick’s character, we sent surveys to 120 employees and over 1,000 candidates and clients. After analyzing the responses, we chaired a workshop with the five Managing Directors that cover each sector of the business. As a result of this process, we were all able to agree on an approach and begin the journey towards finding a new visual identity together.
We discovered that their existing logo stood for three core areas in the recruitment process, the client, the candidate and the consultant. That said, their old logo was unbalanced with all the parts facing away from each other. The studio repositioned the logo, not only modernising it but integrating a sense of connectivity to everything. We were bringing all the parts of Jenrick together.
Beyond their logo, the new brand then evolved to use photography and iconography to marry their heritage with the big-thinking aspirations of a child looking to the future. This youthful outlook also represented the vibrant and fun personalities of their staff.
Ultimately, these design elements came to life during the design and build of a dynamic website. Jobs, sectors, consultants and blogs are all connected using our specialist Root CMS, which has been optimized for recruitment websites. It’s all fully responsive and easy to scale and upate without the need of ongoing web maintenance support – currently their marketing manager to handling all new updates.
“the tree clearly had a vision for what we wished to achieve for the Jenrick brand refresh. It was exciting to know that, with their extensive knowledge and experience, they’d help us to fully embrace, enhance and draw out the strengths that reflect the Jenrick brand and culture. The site is different and so are we, and it’ll certainly help set us apart from other similar services.”Kevin Matthews, Head of Marketing
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