Edward has been a director at the tree since its inception in 2014, helping structure and steer the business from the ground up. With a background in copy and content, he has led large scale teams and creative accounts in Europe, servicing the likes of Philips, John Deere and Siemens, before meeting Daniel during a role at Octopus Group in London.   

He is motivated by building culture-led teams and implementing cutting-edge content strategies that reach all people in all parts of the world. Over the years, the tree has won numerous international and domestic ‘best agency’ categories for its company culture and creative output.

Edward has steered digital creative accounts for the likes of Ticketmaster, Rosetta Stone, Arup, Zapp and NewDay, fuelling a new era of advertising with ideas that are fit for today’s digital channels. He is also responsible for facilitating international social-first strategies, helping largescale organisations control and accelerate their impact through social media.

Edward is passionate about his Board Trustee role at The Hygiene Bank, a national charity that tackles hygiene poverty. His mission is to educate people about the opportunities and challenges that exist in the social media era, and to continue lecturing postgraduate students about positive digital marketing as we move into a new future.