World Vision: building a creative platform that drives advocacy

World Vision: building a creative platform that drives advocacy

 

ENOUGH campaign

After a competitive, global pitch process, 2023 saw us partner with worldwide charity World Vision International to create a three-year creative platform and framework. The platform is designed to highlight the focus of World Visions’ efforts in the immediate future: solving world child hunger.

Our strategy and creative was designed to promote the charity’s efforts against world hunger and cement them as a driving force for advocacy and change in the issue. Centred around a totemic creative idea, the ENOUGH campaign played into the dual meaning of the word “enough” – getting the world’s children enough food for proper nutrition and the sense of urgency through connections to the phrase “Enough is enough”.

Using an impactful image set that empowered the children of the world as the focus of the campaign, we designed a suite of digital assets which could effectively portray the ideas of the ENOUGH campaign without falling into charity brand cliches. The ENOUGH campaign is the latest in a succession of worldwide initiatives, so needed to incorporate the World Vision brand style – vibrant oranges, impactful statements and real-world imagery.

“We’ve relished the opportunity to work with a truly global charity that impacts the lives of millions of children around the world. World Vision is a household name, and creating the ENOUGH campaign has been an honour and a privilege. Our socially led strategy has helped inform a campaign which is already making a difference around the world.”

Daniel Andrews, CEO and Founder at the tree