Why you should hire a social media agency during economic uncertainty
In the digital age, social media is an indispensable tool for businesses to connect with their target audience, build brand awareness and drive engagement. But in times of economic uncertainty, it’s tempting for brand to become reactionary and try to put together their own in-house teams. As a strong social media presence continues to become more important but the economy struggles, businesses are facing a critical decision – should they manage their social media efforts in-house or enlist the experts of a specialised, socially led agency?
This is how hiring a social media agency can provide a strategic advantage over in-house teams – even in financially difficult times.
Expertise and specialisation
Any business serious about using social media to drive sales needs to use the experts.
Social media agencies are dedicated to staying at the forefront of industry trends, algorithm changes, emerging platforms, new regulations, memes, which influencers have just been cancelled and everything in between. Their teams are made up of specialists who know the nuances of every social media channel. They can craft compelling content, optimise paid ad campaigns, cut down videos to match algorithmic expectations – basically, they can do anything you need them to do. On the other side of the coin, an in-house team may not have the same depth of specialist knowledge, making it challenging to adapt quickly to the dynamic nature of the online world.
Hiring a social media agency can be more cost-effective than building and maintaining an in-house team. When you bring on an agency, you eliminate the costs associated with hiring, training, retaining, promoting, taking for drinks and buying gallons (and gallons) of coffee for full-time employees. Additionally, agencies typically operate on a project or retainer basis, giving you the flexibility to scale services based on your business's needs. This cost efficiency can be particularly advantageous for small to medium-sized businesses looking to maximise their marketing budget. Plus, they agency will probably take you for drinks, so that’s another bonus.
Access to cutting-edge tools and technologies
Social media agencies invest in the latest tools and tech to streamline their processes, conduct in-depth audience research and execute data-driven strategies. These tools can come with a hefty price tag, making them less accessible for individual businesses. By hiring a social media agency, you get access to these cutting-edge resources without the burden of additional costs.
This access enables agencies (and you) to conduct thorough market research, competitor analysis, and performance tracking, providing valuable insights for refining and optimising social media strategies. At the tree, we use GWI, Meltwater and Demographics Pro to guide our creative content.
Scalability and flexibility
Social media needs naturally wax and wane – they fluctuate from launching a new product to managing seasonal campaigns. Social media agencies can give you scalability and flexibility that in-house teams can’t match. Agencies can quickly scale up or down based on the demands of your business, ensuring that you get the right level of support exactly when you need it. This adaptability is especially beneficial for businesses with dynamic marketing requirements. Businesses like yours.
Objectivity and fresh perspectives
It’s easy for in-house teams to become entrenched in the company culture and existing strategies, blinkering them from seeing the brand from an outsider's perspective. Social agencies, on the other hand, bring a fresh set of eyes and a unique perspective. This objectivity can be invaluable in identifying areas for improvement, uncovering untapped opportunities and developing innovative campaigns that resonate with your target audience.
Comprehensive analytics and reporting
Measuring the success of your marketing is essential for refining strategies and working out return on investment (ROI). In social media, this can be a bit of a dark art, but the right agency will be able to pinpoint what’s working from strategy to content to ad placements.
Agencies use sophisticated analytics tools to track KPIs, analyse campaign effectiveness, and provide comprehensive reports. These insights are crucial for making informed decisions and optimising future campaigns. In-house teams usually won't have access to the same level of analytics tools and expertise, plus they might not have the expertise to extrapolate the right information, limiting their ability to take actionable insights from social media data.
Focused strategy development
Crafting a successful social media strategy requires a deep understanding of the target audience, industry trends, and competitive landscape. Social media agencies conduct thorough research and analysis to develop strategies tailored to the unique needs and goals of each client. This focused approach ensures that every aspect of the social media plan aligns with the overarching business objectives. In contrast, in-house teams may face distractions from other internal responsibilities, hindering their ability to dedicate the necessary time and resources to strategic planning.
The digital landscape comes with its fair share of risks, from social media-led PR crises to evolving compliance regulations. Social media agencies are well-versed in risk mitigation strategies, crisis management, and staying compliant within a range of industry regulations. By entrusting these responsibilities to experienced pros, businesses can reduce the likelihood of reputational damage and legal issues. Social media agencies are proactive in identifying potential risks and implementing preventive measures, offering a layer of protection that you don’t get with an in-house team.
Continuous learning and development
Staying competitive in the digital realm requires a commitment to continuous learning and staying on top of industry advancements. Social media agencies are full of life-long learners. They foster a culture of ongoing education, ensuring that their teams are well-equipped with the latest knowledge and skills. This dedication to professional development means agencies create strategies and tactics that drive results. In-house teams may find it challenging to allocate time and resources for continuous learning, lagging behind in the rapidly evolving world of social media.
In the dynamic landscape of social media marketing, the decision to hire a social media agency over building an in-house team is a strategic choice that can yield numerous benefits. From access to specialised expertise and cutting-edge tools to achieving cost-effectiveness and scalability, businesses can gain a competitive advantage by leveraging the strengths of a dedicated socially led agency. As the digital landscape continues to evolve, the collaboration between businesses and social media agencies will play a pivotal role in shaping successful and impactful online presences. Convinced? Give us a call.