What can we expect in 2022 in social media?

What can we expect in 2022 in social media?

2021 saw a host of updates on social media - from Twitter communities and spaces to  the addition of TikTok’s in-app shopping feature and Instagram unleashing a 'stories’ link stickers for everyone. There was a lot of newness for us to enjoy and 2022 should be no different.

 

10 updates to expect this year

 

1. LinkedIn is set to launch new formats for audio rooms and live events. 

Why should we be excited?

LinkedIn has the professional context to recommend the most relevant events that can help you learn, network and be successful.

 

2. Facebook is introducing new options for your brand to preview video uploads for Stories in Creator Studio.

Why should we be excited?

This will give brands and agencies the opportunity to see what their content looks like live before putting it out into the world.

3. Facebook is introducing topic exclusion controls that allow advertisers to select topics and define how their ad will (or won’t) appear on the platform.

Why should we be excited?

When an advertiser excludes one or more subjects, the ad won’t be delivered to individuals engaging with thos topics in their newsfeeds. This can help avoid inappropriate placements in groups and regions touched by political upheaval, tragedy, or conflict.

4. Instagram is testing out editable grids.

Why should we be excited?

This game-changer will make it much easier to have that aesthetically pleasing profile you’ve always wanted. Post what you want when you want and re-arrange so it’s in the perfect place.

 

5. Instagram is looking at a unified video offering.

Why should we be excited?

The potential of having vertical Instagram Stories in your feed could open the type of posts you can use.

6. Twitter is introducing Twitter Blue – a subscription service that will have lots of different perks.

Why should we be excited?

Some of these ‘perks’ will be the ability to upload longer videos, early access to new features and  themed profiles.

7. TikTok has added a new element to the ‘Trends’ section of its Creative Centre, which now provides a listing of the most popular songs in the app, at any given time, which is filterable by region.

Why should we be excited?

Music is a huge part of the TikTok experience and making sure you’re using the right songs just got a whole lot easier.

8. Snapchat is adding new restrictions to limit adults from sending messages to users under the age of 18 in the app.

Why should we be excited?

This is a big step in making social media safer for minors.

9. TikTok is looking to expand it’s ‘stories’ offering.

Why should we be excited?

’Stories’ being integrated with the ‘for you’ and ‘following’ feeds in the app means that everything would all be in one place for users.

10. Finally, Meta is developing an ‘ethical framework’ for virtual influencers.

Why should we be excited?

With the rise of digital avatars who are becoming fully digital characters that have evolved into genuine social media influencers, it’s good that ethics is being thought about early on.

 

This is just a taste of what’s to come in 2022 and we can’t wait.