We've joined the House of Poppins

We've joined the House of Poppins

London, 27th March 2024 – This week, we’re very happy to announce that we’ve been acquired by Poppins, the London-based agency operating at the intersection of technology and creativity. The move is Poppins’ second acquisition of the year and sees the group double in size whilst expanding on an already comprehensive client offering.

Founded in 2020 by Maani Safa, Poppins specialise in creating authentic digital experiences for brands underpinned by technology. The team's passion for brand-focused creativity, strategy and design means our socially led, marketing-focused activation slots perfectly into the House of Poppins. With the partnership with Principle, the global brand implementation agency, earlier this year, the House of Poppins can now offer a truly end-to-end service for brands, leveraging sophisticated data sets to better understand communities and help brands lead from the front.

The team at Poppins has produced award-winning work for some of the world’s most recognised brands including Audi, The Wall Street Journal, Microsoft, Samsung, News Corp, RedBull, Disney, Norton and Meyers Manx – clients we’re looking forward to helping grow in a socially led world.

Daniel Andrews, founder of the tree: “We’re incredibly excited to join The House of Poppins, not only because it validates the hard work and dedication of our team over the last decade, but it will also allow us to offer clients a truly end-to-end offer ignited by socially led marketing.

A lot of what we do as a social-first team is to listen to the community and bring these messages up into the brand experience, creating a unique opportunity for us to connect the dots between the digital and the real world. Poppins provides a level of sophistication, service and visual identity for clients which perfectly align with The Tree and has a significant footprint in markets we’re looking to grow into. The connected offer I believe is truly unique and I’m confident this partnership will drive success on a global scale.”