Chip off the Blog

Savvy organisations know that lockdown or not, social media is the most powerful communications tool around. Brands that don’t use it, and don’t use it well, fall behind. Consumer electronics brands are no exception, and they took on special importance during lockdown. Unable to leave our homes for anything except exercise or essential goods, we depended heavily on computers, tablets, phones, consoles and televisions to work, learn, communicate, and entertain ourselves.

TikTok’s at the top of its social game right now with more than 800 million active users worldwide and 4.9 million in the UK alone. TikTok’s even racing ahead of its “in right now” predecessor Snapchat, with LinkedIn and Pinterest tailing behind, but what about Facebook and its younger trend-setting sibling, Instagram? Well, Facebook is not having any of it.

How many crowdfunding pages did you get invited to this month? Was it someone running a marathon, or growing facial hair for cancer awareness? This form of fundraising is now the norm, with Facebook even inventing a function that allows people to ask for charitable contributions for their birthday.

In the last few weeks, Burger King has been the focus of many news headlines due to a bold advertising move, taking a political stance on the pressing matter which the UK cannot escape at the moment - Brexit and the election. I wanted to take a quick look at whether it’s safe for Burger King to play in this arena, and what has led them to this point.

If you’ve scrolled through your social media, streamed online, or walked down the street today you may have been inundated with images of products that claim to be ‘eco-friendly’, ‘green’ and as of

Most Instagram users won’t remember a time when double tapping a picture wasn’t an option. However, a mere nine years ago when the app launched, the ‘like’ feature didn’t exist. What was that sound?

We’re thrilled to announce a brand new collaborative meeting of minds between the tree and Ink - world leaders in travel media.Ink is a travel industry titan that has been producing outstanding print,

We couldn’t let the recent bout of Fyre Festival flame-fanning go by without a brief comment – but not on the shady behaviour of the organiser. Or on the brutal lessons on accountability Ja Rule received from the populace of Twitter. That stuff is gripping of course, but we’re most interested in what it means for the marketers in the story.

A cloud of smug could be seen above Capitol Hill as Senators revelled in Facebook’s losses last summer. After reporting its slowest-ever user growth in July, one of the world’s top five biggest

Our data isn’t just being used to sell us things – it’s shaping how we see the world. Can we achieve ethical marketing in a data landscape that’s evolving at warp speed?

We are proud to announce that we have won Best Large Agency at this year’s UK Social Media Communications Awards.

As the digital marketing world matures, we’re seeing ever-more sophisticated segmentation and targeting techniques.

To succeed in the age of social transparency, brands must be truly open to customer feedback, from the awkward home truths to the pleasant surprises. To understand customer sentiment in detail, you need a winning combination of powerful data analysis and human common sense.

We are a fresh full-service content marketing agency with bags of personality and ambition. Our brand new full-time Social Media Executive will help to oversee our clients’ social media output,

I keep getting referred to Charlie Brooker’s TV series, Black Mirror. In a grim prophecy, an episode from the series shows how vacuous the world could be if parts of social media technology and its

The new in-vogue question that many of my clients ask (as I’m sure a lot of social media managers get asked too) is: Is Twitter dead?It’s very easy to say yes, forget about it and focus our efforts

By now we’ve all heard of the massive changes coming to the Facebook news feed. In a nutshell, we’re going to see more activity from friends, family and personal connections and much less from brands

Cutting through the noise on social is part and parcel of the job, and you always have to think on your feet in order to come up with fresh ideas to generate buzz around your brand. One of those ideas

From the way a user engages with their favourite brand to the constant updates, the platforms place at our fingertips. Here are some of our favourite social media stories from October.

You’re not alone. We are all suffering from the fact that our posts are reaching fewer and fewer people, especially on Facebook.