Chip off the Blog

We’re thrilled to announce a brand new collaborative meeting of minds between the tree and Ink - world leaders in travel media.Ink is a travel industry titan that has been producing outstanding print,

We couldn’t let the recent bout of Fyre Festival flame-fanning go by without a brief comment – but not on the shady behaviour of the organiser. Or on the brutal lessons on accountability Ja Rule received from the populace of Twitter. That stuff is gripping of course, but we’re most interested in what it means for the marketers in the story.

A cloud of smug could be seen above Capitol Hill as Senators revelled in Facebook’s losses last summer. After reporting its slowest-ever user growth in July, one of the world’s top five biggest

Our data isn’t just being used to sell us things – it’s shaping how we see the world. Can we achieve ethical marketing in a data landscape that’s evolving at warp speed?

We are proud to announce that we have won Best Large Agency at this year’s UK Social Media Communications Awards.

As the digital marketing world matures, we’re seeing ever-more sophisticated segmentation and targeting techniques.

To succeed in the age of social transparency, brands must be truly open to customer feedback, from the awkward home truths to the pleasant surprises. To understand customer sentiment in detail, you need a winning combination of powerful data analysis and human common sense.

We are a fresh full-service content marketing agency with bags of personality and ambition. Our brand new full-time Social Media Executive will help to oversee our clients’ social media output,

I keep getting referred to Charlie Brooker’s TV series, Black Mirror. In a grim prophecy, an episode from the series shows how vacuous the world could be if parts of social media technology and its

The new in-vogue question that many of my clients ask (as I’m sure a lot of social media managers get asked too) is: Is Twitter dead?It’s very easy to say yes, forget about it and focus our efforts

By now we’ve all heard of the massive changes coming to the Facebook news feed. In a nutshell, we’re going to see more activity from friends, family and personal connections and much less from brands

Cutting through the noise on social is part and parcel of the job, and you always have to think on your feet in order to come up with fresh ideas to generate buzz around your brand. One of those ideas

From the way a user engages with their favourite brand to the constant updates, the platforms place at our fingertips. Here are some of our favourite social media stories from October.

You’re not alone. We are all suffering from the fact that our posts are reaching fewer and fewer people, especially on Facebook.