Chip off the Blog

Selected tag: social media

Here you can find all of our posts which have been identified by the social media tag. You can view other tags using the tag wall below, or alternatively you can return to Blog index.

the tree + Ink: a Collaboration with Wings

the tree + Ink: a Collaboration with Wings

Written by Daniel Andrews
on

We’re thrilled to announce a brand new collaborative meeting of minds between the tree and Ink - world leaders in travel media.Ink is a travel industry titan that has been producing outstanding print,

Fyre Festival: A Timely Warning for Marketers to do their Homework?

Fyre Festival: A Timely Warning for Marketers to do their Homework?

Written by Alexis Trinh
on

We couldn’t let the recent bout of Fyre Festival flame-fanning go by without a brief comment – but not on the shady behaviour of the organiser. Or on the brutal lessons on accountability Ja Rule received from the populace of Twitter. That stuff is gripping of course, but we’re most interested in what it means for the marketers in the story.

Will Facebook Bounce Back or Be No More?

Will Facebook Bounce Back or Be No More?

Written by Edward Fraser
on

A cloud of smug could be seen above Capitol Hill as Senators revelled in Facebook’s losses last summer. After reporting its slowest-ever user growth in July, one of the world’s top five biggest

Multiplicity in Marketing: Can Truth Exist in a Data-fuelled Multiverse?

Multiplicity in Marketing: Can Truth Exist in a Data-fuelled Multiverse?

Written by Daniel Andrews
on

Our data isn’t just being used to sell us things – it’s shaping how we see the world. Can we achieve ethical marketing in a data landscape that’s evolving at warp speed?

the tree Wins Best Large Agency at the UK Social Media Communications Awards

the tree Wins Best Large Agency at the UK Social Media Communications Awards

Written by Edward Fraser
on

We are proud to announce that we have won Best Large Agency at this year’s UK Social Media Communications Awards.

How to Reach Multiple Audience Types Through a Single Channel

How to Reach Multiple Audience Types Through a Single Channel

Written by Katherine Scoble
on

As the digital marketing world matures, we’re seeing ever-more sophisticated segmentation and targeting techniques.

Why Social Listening is Key to Successful Market Disruption

Why Social Listening is Key to Successful Market Disruption

Written by Katherine Scoble
on

To succeed in the age of social transparency, brands must be truly open to customer feedback, from the awkward home truths to the pleasant surprises. To understand customer sentiment in detail, you need a winning combination of powerful data analysis and human common sense.

Are You Our Next Social Media Executive?

Are You Our Next Social Media Executive?

Written by Edward Fraser
on

We are a fresh full-service content marketing agency with bags of personality and ambition. Our brand new full-time Social Media Executive will help to oversee our clients’ social media output,

Is Social Media a Drug? Should We Kick the Habit?

Is Social Media a Drug? Should We Kick the Habit?

Written by Edward Fraser
on

I keep getting referred to Charlie Brooker’s TV series, Black Mirror. In a grim prophecy, an episode from the series shows how vacuous the world could be if parts of social media technology and its

Twitter in 2018 – Why Bother?

Twitter in 2018 – Why Bother?

Jonathan Foan
Written by Jonathan Foan
on

The new in-vogue question that many of my clients ask (as I’m sure a lot of social media managers get asked too) is: Is Twitter dead?It’s very easy to say yes, forget about it and focus our efforts

Facebook for Brands – Dead, Dying or is there Still Hope?

Facebook for Brands – Dead, Dying or is there Still Hope?

Written by Rees Calder
on

By now we’ve all heard of the massive changes coming to the Facebook news feed. In a nutshell, we’re going to see more activity from friends, family and personal connections and much less from brands

Imperfect is the new Perfect on Social Media

Imperfect is the new Perfect on Social Media

Dominic Pearson
Written by Dominic Pearson
on

Cutting through the noise on social is part and parcel of the job, and you always have to think on your feet in order to come up with fresh ideas to generate buzz around your brand. One of those ideas

This Month in Social… So far

This Month in Social… So far

Dominic Pearson
Written by Dominic Pearson
on

From the way a user engages with their favourite brand to the constant updates, the platforms place at our fingertips. Here are some of our favourite social media stories from October.

Are Social Media Platforms Reducing Your Organic Visibility?

Are Social Media Platforms Reducing Your Organic Visibility?

Maia Benzimra
Written by Maia Benzimra
on

You’re not alone. We are all suffering from the fact that our posts are reaching fewer and fewer people, especially on Facebook.

Contact

If, like us, you prefer to talk through your ideas then get in touch!
Call us for a chat, a coffee or a bottle of something cold.

T: 020 3222 0077
E: info@thisisthetree.com

10c Printing House Yard
15 Hackney Road
London
E2 7PR