Chip off the Blog

Boots has been a mainstay of the British high street since 1829, showing an impressive staying power that has evaded other institutions such as BHS and Debenhams, who have respectively closed down entirely or are on the brink of collapse.

Fashion retail giant ASOS has long been known for its open-handed free returns policy, which gives shoppers the freedom and flexibility to try out new looks and styles. The policy has served it well and contributed to its brand position as a go-to for fast fashion of all kinds.