It’s no mystery that mobile users make up a staggering 91% of the global online population. Who doesn’t love their smartphone? We take them everywhere - the sofa, the pub, grocery shopping, nestled up in bed... even to the loo. Yet 52% of companies still use content brand guidelines that apply across all devices and channels. Mobile first content is more than just adapting the pixels and aspect ratio of desktop content. It’s putting mobile content at the forefront of a brand’s content marketing strategy.