Chip off the Blog

We know, we know. “I wonder what side of this debate the agency will come down on?” But hear us out, as with most things in life, it isn’t as black and white as that.

You know what, BrewDog really changed the game when they said no to any form of advertising and decided instead to let their product speak for itse- wait, what’s that? They’re currently in the middle of a massive ad campaign running on both TV and the sides of London buses? OK, never mind.

We couldn’t let the recent bout of Fyre Festival flame-fanning go by without a brief comment – but not on the shady behaviour of the organiser. Or on the brutal lessons on accountability Ja Rule received from the populace of Twitter. That stuff is gripping of course, but we’re most interested in what it means for the marketers in the story.

Do marketers hold the key to a more sustainable future?The power of marketing is well known – you only have to turn on the TV or walk past a billboard for a reminder of the central role it plays in

A behavioural nudge is a way of using psychological insights to influence people’s behaviour. Are your marketing techniques actually secret weapons from the world of behavioural psychology?

There’s a lot to love about remarketing – after all, it’s a second chance to convert after a visitor leaves your website. And thanks to the power of data and the sophistication of display, social and search networks, you can handpick an approach for different audiences using detailed information about their behaviours and preferences on and off your website.

How do you create killer campaigns when your products are high-quality, great value and… just not that sexy?

We’ve all been there: sat at a desk, willing, praying, that your brain will zone in on your inner creativity.

Our brains are being reprogrammed. In fact, the way in which we think has already completely shifted.

If 2014 saw the rise of content marketing, 2015 is set to be the year of interactive content and gamification.

The rise of neuroscience is causing some marketeers to run scared, but it should be a cause for celebration! Here's why.