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Does Breaking the Rules Always Pay Off?

Does Breaking the Rules Always Pay Off?

Written by Isabelle Gill
on

At the beginning of this year, men’s grooming brand Gillette let loose an advert that set the collective tongue of the internet wagging. On the surface it seemed like a good tactic; a brand like that tackling toxic masculinity head on?

Gillette’s Leap into the Unknown, and how to get Political Marketing Right

Gillette’s Leap into the Unknown, and how to get Political Marketing Right

Written by Edward Fraser
on

Gillette’s ‘the best a man can be’ campaign caused extreme reactions with its commentary on gender politics. It’s left us wondering – should brands be weighing in on sensitive political topics? And if so, when should political messages be part of your marketing strategy?

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