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Selected tag: content marketing

Here you can find all of our posts which have been identified by the content marketing tag. You can view other tags using the tag wall below, or alternatively you can return to Blog index.

The Value of Google Ads Optimisation Score

The Value of Google Ads Optimisation Score

Written by Jose Faria
on

We know, Google Ads may not be the most glamorous subject – but it’s a necessary one to cover if you want to make sure your marketing efforts are getting results. Google Ads defines their optimisation score as “an estimate of how well your Google Ads account is set to perform. Optimisation scores run from 0% to 100%, with 100% meaning that your account can perform at its full potential.

Understanding the Consumer Benefit Ladder

Understanding the Consumer Benefit Ladder

Written by Rees Calder
on

Developing your brand proposition is an upward journey, so what better tool to use than a ladder? Specifically, a consumer benefit ladder. Far from being another bit of blue-sky jargon, the benefit

Happy International Women's Day!

Happy International Women's Day!

Written by Immy Feenan
on

To celebrate International Women's day - and the wonderful women in our lives - we thought we'd take a quick look at We spoke to a handful of women who we think are doing, some are clients, some are

the tree + Ink: a Collaboration with Wings

the tree + Ink: a Collaboration with Wings

Written by Daniel Andrews
on

We’re thrilled to announce a brand new collaborative meeting of minds between the tree and Ink - world leaders in travel media.Ink is a travel industry titan that has been producing outstanding print,

The Year in Review

The Year in Review

Written by Daniel Andrews
on

2018 round-up – our pick of the year’s top moments From seismic changes in the world of tech to ridiculous stunts from big names in the news, here are the moments that summed up 2018.Facebook’s data

7 Signs of a Truly Authentic Brand

7 Signs of a Truly Authentic Brand

Written by Katherine Scoble
on

We’re in the middle of a paradigm shift around what customers expect from corporations and large businesses. Consumers no longer simply want the lowest prices – they want to give their money to organisations with an ethical backbone and responsible practices. So, what are the signs of a brand that deserves its customers’ trust?

Multiplicity in Marketing: Can Truth Exist in a Data-fuelled Multiverse?

Multiplicity in Marketing: Can Truth Exist in a Data-fuelled Multiverse?

Written by Daniel Andrews
on

Our data isn’t just being used to sell us things – it’s shaping how we see the world. Can we achieve ethical marketing in a data landscape that’s evolving at warp speed?

From Seed to Sapling - A Story of Growth

From Seed to Sapling - A Story of Growth

Sydney Simms
Written by Sydney Simms
on

During my first few weeks interning at the tree, I was met with several pleasant surprises. As a college student from Kentucky, I didn’t know what to expect when I stepped into an unfamiliar office setting in the already-unfamiliar city of London, but I did know that the music playing on the speakers and the warm greeting were a good sign.

What Does 2016 Hold for Content Marketing

What Does 2016 Hold for Content Marketing

Written by Daniel Andrews
on

Recently, Ed and Tom wrote reflective posts that explore the discoveries of last year. In contrast, I wanted to explore the year ahead, not just for the tree but for the content industry as a whole.

Why not make web users jump through hoops?

Why not make web users jump through hoops?

Written by Edward Fraser
on

Can we ask more of our users for bigger benefits? I think so.

How to zone in on your inner creativity

How to zone in on your inner creativity

Tom Rhodes
Written by Tom Rhodes
on

We’ve all been there: sat at a desk, willing, praying, that your brain will zone in on your inner creativity.

Why marketeers should embrace the rise of 'neuro-b*llocks'

Why marketeers should embrace the rise of 'neuro-b*llocks'

Tom Rhodes
Written by Tom Rhodes
on

The rise of neuroscience is causing some marketeers to run scared, but it should be a cause for celebration! Here's why.

Technology and the tree: What we learnt from CES

Technology and the tree: What we learnt from CES

Tom Rhodes
Written by Tom Rhodes
on

As a group of people who think about and produce great digital content for a living, we spend a lot of our time outside of work surrounded by and thinking about technology. In the last week we saw the Consumer Electronics Show (CES) take hold of Las Vegas. With it, we learnt of a few new technologies that made us sit up and think.

We use language in ways that we don’t realise

We use language in ways that we don’t realise

Written by Edward Fraser
on

A quick caveat: This is pub chat for those interested in language, and it begins with a question.

Our stamp on the London restaurant scene

Our stamp on the London restaurant scene

Written by Daniel Andrews
on

At the beginning of the month, we were delighted to join forces with Restaurant Property - one of the UK’s leading leisure property consultancies - to deliver a fully integrated, sales-led content marketing and social media strategy.

Make a huge difference to businesses with inexpensive ideas

Make a huge difference to businesses with inexpensive ideas

Written by Edward Fraser
on

Inexpensive, simple things can make a whole lot of difference to how you and your business are perceived. It’s all about adding a little charm.

Contact

If, like us, you prefer to talk through your ideas then get in touch!
Call us for a chat, a coffee or a bottle of something cold.

T: 020 3222 0077
E: info@thisisthetree.com

10c Printing House Yard
15 Hackney Road
London
E2 7PR