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How you can Boost Digital Transformation this Year

How you can Boost Digital Transformation this Year

Written by Edward Fraser
on

Is digital transformation atop your to-do this year? Gartner tells us that 62% of all businesses are looking implement brand new digital initiatives in the coming months. That means it’s likely that your bank, butcher and key competitor are all looking to sharpen-up in 2019.

How to Reach Multiple Audience Types Through a Single Channel

How to Reach Multiple Audience Types Through a Single Channel

Written by Katherine Scoble
on

As the digital marketing world matures, we’re seeing ever-more sophisticated segmentation and targeting techniques.

How to zone in on your inner creativity

How to zone in on your inner creativity

Tom Rhodes
Written by Tom Rhodes
on

We’ve all been there: sat at a desk, willing, praying, that your brain will zone in on your inner creativity.

How interactivity and gamification will define 2015

How interactivity and gamification will define 2015

Tom Rhodes
Written by Tom Rhodes
on

If 2014 saw the rise of content marketing, 2015 is set to be the year of interactive content and gamification.

Our stamp on the London restaurant scene

Our stamp on the London restaurant scene

Written by Daniel Andrews
on

At the beginning of the month, we were delighted to join forces with Restaurant Property - one of the UK’s leading leisure property consultancies - to deliver a fully integrated, sales-led content marketing and social media strategy.

We went to Monaco... In the name of sponsorship

We went to Monaco... In the name of sponsorship

Written by Daniel Andrews
on

As the tree moves forward into new and exciting relationships, we found ourselves mixing with the stars at this year's Golden Foot Awards in Monaco. And it was something special...

Why going viral is a lost cause

Why going viral is a lost cause

Written by Edward Fraser
on

If someone has promised to send a piece of content viral through general public adoration, they’ve been telling porkies. In fact, I’d advise any client to take two steps back from people who consider themselves viral marketers. You don’t know where they’ve been.

Money from content: The value of free media

Money from content: The value of free media

Written by Daniel Andrews
on

There is a continuous ‘hum’ from what I'd call premium content creators – folks in the film, music a television industry - about the value of their content and royalties as a result of the damage piracy is doing. Is it really doing that much harm? Or are there some real questions to be asked about how businesses commercialise content for today’s markets?

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