Chip off the Blog

We’re in the middle of a paradigm shift around what customers expect from corporations and large businesses. Consumers no longer simply want the lowest prices – they want to give their money to organisations with an ethical backbone and responsible practices. So, what are the signs of a brand that deserves its customers’ trust?

How do you create killer campaigns when your products are high-quality, great value and… just not that sexy?

The British Heart Foundation have teamed up with Twitter to set up an interactive campaign, showing Twitter users’ chances of surviving a cardiac arrest.