Chip off the Blog

The pandemic has accelerated a technological shift as we’ve all had to learn how to connect in different ways. But for brands previously reliant on engaging audiences through live events, when physical connection isn’t possible, how do you remain connected?

We’re in the middle of a paradigm shift around what customers expect from corporations and large businesses. Consumers no longer simply want the lowest prices – they want to give their money to organisations with an ethical backbone and responsible practices. So, what are the signs of a brand that deserves its customers’ trust?

How do you create killer campaigns when your products are high-quality, great value and… just not that sexy?

The British Heart Foundation have teamed up with Twitter to set up an interactive campaign, showing Twitter users’ chances of surviving a cardiac arrest.