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Selected tag: branding

Here you can find all of our posts which have been identified by the branding tag. You can view other tags using the tag wall below, or alternatively you can return to Blog index.

Re-Boots: The Makeover of a High Street Icon

Re-Boots: The Makeover of a High Street Icon

Written by Catherine Hales
on

Boots has been a mainstay of the British high street since 1829, showing an impressive staying power that has evaded other institutions such as BHS and Debenhams, who have respectively closed down entirely or are on the brink of collapse.

The Truth Behind Brewdog's "Honest" Ads

The Truth Behind Brewdog's "Honest" Ads

Written by Catherine Hales
on

You know what, BrewDog really changed the game when they said no to any form of advertising and decided instead to let their product speak for itse- wait, what’s that? They’re currently in the middle of a massive ad campaign running on both TV and the sides of London buses? OK, never mind.

Gillette’s Leap into the Unknown, and how to get Political Marketing Right

Gillette’s Leap into the Unknown, and how to get Political Marketing Right

Written by Edward Fraser
on

Gillette’s ‘the best a man can be’ campaign caused extreme reactions with its commentary on gender politics. It’s left us wondering – should brands be weighing in on sensitive political topics? And if so, when should political messages be part of your marketing strategy?

7 Signs of a Truly Authentic Brand

7 Signs of a Truly Authentic Brand

Written by Katherine Scoble
on

We’re in the middle of a paradigm shift around what customers expect from corporations and large businesses. Consumers no longer simply want the lowest prices – they want to give their money to organisations with an ethical backbone and responsible practices. So, what are the signs of a brand that deserves its customers’ trust?

Why Social Listening is Key to Successful Market Disruption

Why Social Listening is Key to Successful Market Disruption

Written by Katherine Scoble
on

To succeed in the age of social transparency, brands must be truly open to customer feedback, from the awkward home truths to the pleasant surprises. To understand customer sentiment in detail, you need a winning combination of powerful data analysis and human common sense.

5 Underdog Brands who Turned the Tables with Clever Marketing

5 Underdog Brands who Turned the Tables with Clever Marketing

Written by Rees Calder
on

How do you create killer campaigns when your products are high-quality, great value and… just not that sexy?

Marketing Your Cosmetics Brand to Men

Marketing Your Cosmetics Brand to Men

Written by Daniel Andrews
on

In 2013, men’s toiletries outsold shaving products for the first time in history. Today, the ‘real men don’t wear moisturiser’ myth has been safely consigned to history, but it’s not all plain sailing for marketers positioning their beauty brands for the male consumer.

Throwback Branding

Throwback Branding

Grant Bennett
Written by Grant Bennett
on

With its recent facelift, even more recent than the completely flat 2014 rebrand, NatWest has become the second major corporate identity that has gone back in time and implemented a purposefully retro

Our Top 20 Most Powerful Ads

Our Top 20 Most Powerful Ads

Written by
on

We’re all aware of the power of advertising. We see them everyday on the bus, we see them while flicking through a magazine at lunch or watching the TV in the evenings. Often, we pay no attention to

Domino's Packaging Redesign “Back to Base-ics”

Domino's Packaging Redesign “Back to Base-ics”

Grant Bennett
Written by Grant Bennett
on

In an age where sharing heavily filtered images of every meal or snack we ingest is the norm, it’s surprising that more companies aren’t taking advantage of our distinct need to show off!

Our stamp on the London restaurant scene

Our stamp on the London restaurant scene

Written by Daniel Andrews
on

At the beginning of the month, we were delighted to join forces with Restaurant Property - one of the UK’s leading leisure property consultancies - to deliver a fully integrated, sales-led content marketing and social media strategy.

Make a huge difference to businesses with inexpensive ideas

Make a huge difference to businesses with inexpensive ideas

Written by Edward Fraser
on

Inexpensive, simple things can make a whole lot of difference to how you and your business are perceived. It’s all about adding a little charm.

We went to Monaco... In the name of sponsorship

We went to Monaco... In the name of sponsorship

Written by Daniel Andrews
on

As the tree moves forward into new and exciting relationships, we found ourselves mixing with the stars at this year's Golden Foot Awards in Monaco. And it was something special...

Why going viral is a lost cause

Why going viral is a lost cause

Written by Edward Fraser
on

If someone has promised to send a piece of content viral through general public adoration, they’ve been telling porkies. In fact, I’d advise any client to take two steps back from people who consider themselves viral marketers. You don’t know where they’ve been.

Consumer rebranding for snappy Repixl

Consumer rebranding for snappy Repixl

Written by Edward Fraser
on

They’ve always had one eye on content marketing. However, while discussing Repixl's content strategy we suggested that first they needed to take a look at their positioning and brand.

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