There are plenty of things that a blog post titled ‘What to Look for in a Marketing Agency’ could be. It could make bold, sweeping statements about the nature of marketing in 2016 and beyond, it could just be a good excuse to blow our own trumpet. After all, as Dan wrote last week, it’s going pretty well at the moment here at the tree.
However, instead, I wanted to give you a list of practical things to look out for – indicators – if you like, of what we consider to be good marketing agencies. Hopefully we’re doing them all. ;-)
First of all, check that your agency has full, tasty social media accounts. Facebook, Twitter, instagram and LinkedIn are great ways of determining how active an agency might be. Facebook also has a handy review section, providing you with a good snapshot of client feedback.
A FULL BLOG:
A good rule of thumb – particularly for content marketing agencies – is whether they have a full blog. What does FULL mean, you ask? Well, anything updated more regularly than once a month. Marketing agencies are busy, but of all the people who should know, they should realise that you should always have an appealing store front.
A BETTER THAN FUNCTIONAL WEBSITE:
There’s a myth that a lot of marketing agencies propagate: that marketing agencies are too busy building great websites for their clients to have a good one themselves.
In any other industry, that wouldn’t be tolerated. Imagine a musician saying that they were too busy making music to have a great website. Their fans wouldn’t tolerate it, and neither should you.
Marketers, by their very nature, are good at winning you over. If they’re not, there’s another bad sign. So look to their clients for positive feedback in the form of ample case studies – preferably in the space that your own business operates in.
PRACTICE WHAT THEY PREECH:
Most marketing companies will have a mission statement. Ours, if you didn’t already know, is to be INTERESTING AND INTERESTED. But what good is a mission statement if the team doesn’t practice it?
For example, at the tree, the first meeting we have with every client is exploratory: We sit and listen, learn as much as we can about the client’s commercial objectives, and then head away to create a proposal that’s full to the brim with relevant insight.
It’s not good enough for marketing agencies to sit back on their laurels. If your company’s marketing manager has a fantastic idea and your agency doesn’t provide that service, they should be willing to learn.
Really, that circumstance should never occur because your team should be DIVERSE, ADAPTIVE, and PROACTIVE. In other words, they should know what your marketing manager wants to achieve before you do.
Why not put the tree to the test? If you fancy a chat, give me a call on 0203 2220077 or email me at firstname.lastname@example.org.