Twitter has introduced a new timeline feature that allows users to catch up on important tweets.
Twitter says it will use a user’s past activity to predict which Tweets they might like to see the most looking by at “what accounts they interact with, Tweets they usually engage with, and what’s going on in their network”.
The timeline changes haven’t been popular among some Twitter users, however brands are told not to worry as update means “only the best content will shine through.”
Tests have also shown an increase in engagement for brands’ organic Tweets and an increase in engagement for Tweets about live events.
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