This weekend sees Super Bowl LII (52nd) hit the world’s screens.

While here in sunny old England the Super Bowl might not induce anywhere near the excitement our American friends are no doubt feeling, it is an interesting time for marketers and always worth paying attention.

The Super Bowl sees some of the world’s biggest brands release some of the most expensive and well-produced commercials of the year, and it’s of course also an opportunity for major celebrities to cash in on the action.

Here is a selection of some of the biggest and best ads you can expect to see this Sunday:

Amazon Alexa Featuring Jeff Bezos 

Michelob ULTRA Featuring Chris Pratt

M&M’s Featuring Danny Devito

Pringles Featuring Bill Hader