Our stamp on the London restaurant scene

Our stamp on the London restaurant scene
Written by Daniel Andrews

At the beginning of the month, we were delighted to join forces with Restaurant Property - one of the UK’s leading leisure property consultancies. We’ll be working with them to deliver a fully integrated, sales-led content marketing and social media strategy.

It’s a fantastic opportunity, as some of RP’s clients include Roka, Byron, Gordon Ramsay, Prezzo PLC, M Restaurants and Pizza Express – just to name few!

David Rawlinson, MD Restaurant Property, said, “We understand that in order for us to achieve market dominance, we need to have one eye on our online presence. We need to ensure we’re doing everything we can to drive sales so as to deliver the best levels of service to our customers. We met the tree and their content marketing strategy for providing quality leads was really appealing. They’re a great fit and we look forward to seeing key results!”  

Learn something new

During our conversations with the Restaurant Property team we picked up a new phrase that’s sweeping the restaurant scene, so we thought we’d share.

“Premiumising informality”

This tasty term refers to the trend sweeping the restaurant trade. It’s the process by which restaurateurs and chefs take relatively modest products and refine them to command more interest and revenue. It’s the difference between a beef burger and a Byron burger, and something you’re probably familiar with.

Drop that into conversation next time you're eating out.

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