Our Pick: The Xmas Adverts of 2016

Our Pick: The Xmas Adverts of 2016
Written by Shelan Kafoor

It’s December, and all you need to do is switch on your TV or log onto social media to know Christmas is coming.

That’s because everyone’s talking about who is this year’s Christmas No. 1. And we aren't talking about the music charts!

The race to Xmas advert No. 1 is highly anticipated year-on-year. Everybody’s eager to find out what key players John Lewis and Sainsbury’s are doing, myself included. But are they any good?

Of course they are. As an empathetic industry professional myself, no work is awful work. Which is one reason why I really dislike the phrase, “it’s just an advert”.  

Alzheimer’s UK – Santa Forgot

Alzheimer’s Society shows an important message in a world where Santa forgot about the holiday season. Quite possibly a contender for the saddest advert of the year, and its no wonder it was aired after the watershed. The hypothetical world brings further awareness to viewers. It did for me, and inspired me to donate.

John Lewis – Bounce Bounce.

John Lewis stays true to form with how 2016 has gone so far. The department store tells the story of a little girl who loves to bounce. When her mum and dad buy her a trampoline for Christmas, they soon discover that she isn’t the only one with a passion for jumping. Not so much a disappointment, but definitely an anti-climax. I’m the only person who thinks so, according to Twitter. Perhaps that’s because I’m not a dog person?

M&S – Mrs Claus

It’s 2016. We live in a day and age where the majority of women are no longer housewives. So why should Mrs Claus be? M&S tells the story of a young boy who ruined his sister’s shoes, and whilst he’s not brother of the year, he still shows some love and affection at a time people need it. The light-hearted campaign shows Mrs Claus going through efforts to deliver THAT one present. It’s good, but I do wish she delivered some more like her husband.

What do you think of this year’s Christmas adverts? Tweet us your thoughts or comment below.


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