CLIENT STORY: Romancing with Rosetta Stone

CLIENT STORY: Romancing with Rosetta Stone
Written by Edward Fraser
on

We’ve been in our element in recent weeks, teaming up with Rosetta Stone to deliver an interactive digital campaign to drive Valentine’s Day sales.  

After being approached last year by a plucky Rosetta Stone marketing team, we pitched the idea of a map that could be virtually explored to uncover various pieces of love-laced content. The featured cities would all align with the 18 languages that the business promotes.

On the first working day of 2015, we kicked-off the project. We had just five weeks to deliver a fully bespoke, online application in three different languages. 

15,000 words, 60 video snapshots, 3 video ads, 48 HTML5 banners and one fully bespoke CMS later – the project is now complete and is being hosted on its own dedicated sever.

Project Manager, Kim Adams, and the rest of our friends at Rosetta Stone were kind enough offer some words.

"We've been really pleased with the outcome of the websites, especially with the coordination and challenge of working with 3 different languages. the tree has been easy to work with, has come up with creative ideas, and pulled out all the stops to help us get the sites live. We look forward to partnering with them in the future!"

Already, the site has received in the region of 40,000 visits and sales are beginning to mount. This is also thanks to some snappy social media, remarketing and native advertising from the team at Rosetta Stone.

We hope you like it. Fall in love with a world or language.

http://love-languages.rosettastone.co.uk/

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