CLIENT STORY: Buddying-up with EasyRoommate

CLIENT STORY: Buddying-up with EasyRoommate
Written by Edward Fraser

A few hands went up in the office when I asked if anyone had heard of our latest client. The chances are, if you’ve looked for a flatshare in Europe, you will have come across EasyRoommate.

We were approached by their Global Head of marketing only a few weeks ago, and began conversations about their content production and SEO strategy. And in an effort to consolidate their efforts, we became their preferred agency to take hold of content marketing for their French and UK offices on a retained basis.

Not only are we delighted to be working with a young, international consumer brand, but some of the initial competition and campaign ideas that we've discussed have been really creative and in-tune with the minds here at the tree. 

"I've worked with the tree before, so it was great to bring them on board to cover the bulk of our content activity for EasyRoommate across our UK and France offices. They've also helped produce some really cool video content for our latest "Most annoying flatmate" campaign. I'm sure that we've got some exciting times ahead and we look forward to working closely with the team at the tree." - Michael Benjamin, Global Head of Marketing.  

If you'd like to check out the full campaign, click here

We’ve already started building an SEO strategy and producing multilingual content to grow their website and social communities. The next phase is to look to the future and see how we can really help set EasyRoommate apart from the rest.

Congratulations to the team. This is a winner.


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