We’re looking for a proactive, passionate, and commercially minded Senior Paid Media Manager who is all about expanding possibilities, improving performance, and optimising channels across a plethora of exciting corporate and consumer clients.

 

About us

  • Our socially-charged storytelling, shaped by people and technology, accelerates progress for our clients
  • In-house teams: client services, studio, social media, content management, digital advertising and web development
  • Top 100 Independent Agency (The Drum)
  • Winners of five ‘Best Agency’ awards in two years, including ‘Best Social Media Agency’ and ‘Best Content Agency’ at the UK Social Media and Content Awards
  • Key clients in FMCG (consumer electronics, drinks), education and professional services

 

Responsibilities and duties

  • Create cross channel paid social and PPC strategy plans across a mixture of corporate and consumer brands
  • Advanced planning, strategy and execution across mainstream social media channels and the Google network
  • Own the paid offering for the tree and contribute to client strategies assisting on new business pitches and onboarding of new clients
  • Line manage a paid media manager, leading their growth and development
  • Work across our in-house teams, such as studio and social media, providing them with tight briefs and educating them with digital advertising data and analysis
  • Define and maintain audience and data approaches, providing ongoing strategic recommendations and optimisation
  • Setup tracking and reporting to provide clients with depth of insight and performance results
  • Implement, run, and optimise paid media campaigns, including search, display and paid social strategies for multiple clients
  • Own the response to client brief, ensuring that we can develop approaches that demonstrate media expertise alongside adhering to client objectives, budgets, and deadlines
  • Deliver insight led reports to clients to assist in evolving the media approach, providing strategic feedback and learnings from campaign activity
  • Conduct inventory research, competitive landscape analysis and opportunity analysis
  • Provide SEO recommendations and guide clients through SEO
  • Stay abreast of Paid Media platform updates, trends, and best-in-class Paid Media campaigns

 

Required skills

  • 5 years experience in planning and implementing paid media campaigns
  • Proven track record of hitting client KPI goals and ROI targets
  • Strong expertise in Facebook Business Manager, LinkedIn Ads, Google Ad Words, Microsoft Ads and other relevant SEM tools
  • Develop excellent relationships with clients, through an in-depth understanding of the digital landscape along with good understanding of their businesses, challenges they face
  • Ability to discuss a clear point of view on trends and opportunities for upcoming client campaigns
  • Experience using research tools to inform media plans (e.g TGI, Facebook IQ, Google Trends)
  • Enjoy working in a fast-paced environment, and you are always ready to adapt. You are comfortable with juggling multiple projects and can prioritise them based on business needs

 

Benefits

  • Breakfast club every Friday
  • 27 days annual leave (+bank holidays on top!) +1 day annual leave for each year worked
  • Up to 5% commission on any successful new business introductions
  • Perkbox membership with discounts across a wide range of brands
  • 4 x annual group training sessions
  • 1 x 3rd party paid training course
  • Monthly staff events
  • We borrow dogs

 

If this is you, please get in touch at: careers@thisisthetree.com