Facebook for Brands - Dead, Dying or is there Still Hope?

Facebook for Brands - Dead, Dying or is there Still Hope?

By now we’ve all heard of the massive changes coming to the Facebook news feed. In a nutshell, we’re going to see more activity from friends, family and personal connections and much less from brands and company pages.

This is all in a bid to re-humanize the platform and part of Zuck’s personal 2018 challenge to “fix Facebook” (Perhaps he should start by fixing his own approach to using the platform but that’s a discussion for another time).  

It is speculated that only around 1-2% of future organic posts by brands will grace the eyeballs of their followers. It stands to reason then that these changes will have a massive impact on the way that brands interact with their audiences and as marketers, it’s something we have to be incredibly conscious of.

We’ve compiled a short list of some of our favourite articles from around the web looking at Facebook itself and how you as a brand can grow your organic reach and adapt to the upcoming changes.

Organic Reach on Facebook: Your Questions Answered
It’s always good to start at the source. This is an old post but comes directly from Facebook as they shed light on organic reach on the platform.

Facebook’s Motivations 
Tech blogger Ben Thompson does a deep dive into why Facebook is making these changes.

How Facebook's Latest Changes Impact Influencers And The Future Of Social Media Marketing
Forbes examines how the changes will effect influencer marketing and inevitable the impact that will have on businesses on the platform.

20 Secrets That’ll Boost Your Facebook Organic Reach
A great, and lengthy, piece by digital marketing aficionado Neil Patel on how to grow your brand and business through Facebook organic.

4 Facebook Algorithm Hacks to Revive Your Dying Organic Reach
Lastly a brief but super actionable piece from Inc looking at some steps you can take to maintain and grow your organic reach.