This summer’s sporting events have thrown light on a sharp contrast between the traditionalism of Wimbledon and the meteoric, stereotype-stomping rise of women’s football. What do brands need to know
Chip off the Blog
Sports Marketing for an Age of Equality: Sponsorship, Sexism and How to Get it Right
This summer’s sporting events have thrown light on a sharp contrast between the traditionalism of Wimbledon and the meteoric, stereotype-stomping rise of women’s football. What do brands need to know
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Re-Boots: The Makeover of a High Street Icon
Where do you go if you want to pick up a prescription, buy some new make-up and even grab a sandwich? No, not Superdrug. Boots has been a mainstay of the British high street since 1829, showing an impressive staying power that has evaded other institutions such as BHS and Debenhams, who have respectively closed down entirely or are on the brink of collapse. Part of this could be down to their sale in 2014 to American giant Walgreens which has helped to keep them afloat.
The Value of Google Ads Optimisation Score
We know, Google Ads may not be the most glamorous subject – but it’s a necessary one to cover if you want to make sure your marketing efforts are getting results. Google Ads defines their optimisation score as “an estimate of how well your Google Ads account is set to perform. Optimisation scores run from 0% to 100%, with 100% meaning that your account can perform at its full potential.
The Truth Behind Brewdog's "Honest" Ads
You know what, BrewDog really changed the game when they said no to any form of advertising and decided instead to let their product speak for itse- wait, what’s that? They’re currently in the middle of a massive ad campaign running on both TV and the sides of London buses? OK, never mind.
Retail Giants Shaking up the Culture of Zero Cost Returns
Fashion retail giant ASOS has long been known for its open-handed free returns policy, which gives shoppers the freedom and flexibility to try out new looks and styles. The policy has served it well and contributed to its brand position as a go-to for fast fashion of all kinds.
Native Features and the Fight for User Attention
Instagram’s new checkout facility means we can now enjoy the convenience of online shopping without ever leaving the Insta-ecosystem. But the Facebook-owned channel is not the only brand keen to keep
5 Tips for a Greener Office
With young people worldwide ditching their classrooms and taking to the streets to persuade politicians and corporations to take their environmental impact more seriously, you might be wondering what changes you can make in your office that would make even a small difference.
Understanding the Consumer Benefit Ladder
Developing your brand proposition is an upward journey, so what better tool to use than a ladder? Specifically, a consumer benefit ladder. Far from being another bit of blue-sky jargon, the benefit
Happy International Women's Day!
To celebrate International Women's day - and the wonderful women in our lives - we thought we'd take a quick look at We spoke to a handful of women who we think are doing, some are clients, some are
the tree + Ink: a Collaboration with Wings
We’re thrilled to announce a brand new collaborative meeting of minds between the tree and Ink - world leaders in travel media.Ink is a travel industry titan that has been producing outstanding print,
A Marketer’s Guide to Progressive Web Apps
If you’ve picked up on the buzz about progressive web apps but you’re not clear on how they could actually benefit your business, look no further. We’re joining the dots between the technical ‘wow’ factor of this new standard and the real-world pros and cons for marketing professionals.
Online Investment and Offline Sales – How do you Track ROI?
We’ve recently heard from a number of businesses who are unsure how to track the effects of online marketing on offline purchasing behaviour.If you’re wondering the same thing, rest assured you’re not
Fyre Festival: A Timely Warning for Marketers to do their Homework?
We couldn’t let the recent bout of Fyre Festival flame-fanning go by without a brief comment – but not on the shady behaviour of the organiser. Or on the brutal lessons on accountability Ja Rule received from the populace of Twitter. That stuff is gripping of course, but we’re most interested in what it means for the marketers in the story.
Gillette’s Leap into the Unknown, and how to get Political Marketing Right
Gillette’s ‘the best a man can be’ campaign caused extreme reactions with its commentary on gender politics. It’s left us wondering – should brands be weighing in on sensitive political topics? And if so, when should political messages be part of your marketing strategy?
How you can Boost Digital Transformation this Year
Is digital transformation atop your to-do this year? Gartner tells us that 62% of all businesses are looking implement brand new digital initiatives in the coming months. That means it’s likely that your bank, butcher and key competitor are all looking to sharpen-up in 2019.
Will Facebook Bounce Back or Be No More?
A cloud of smug could be seen above Capitol Hill as Senators revelled in Facebook’s losses last summer. After reporting its slowest-ever user growth in July, one of the world’s top five biggest
Design-led Businesses are Winning in All Sectors. How Can You Adapt?
Across the board, businesses with a design-led approach are outperforming their competitors. The stat’s been popping up for some years now, and carries a ring of truth that’s worth investigating.
The Year in Review
2018 round-up – our pick of the year’s top moments From seismic changes in the world of tech to ridiculous stunts from big names in the news, here are the moments that summed up 2018.Facebook’s data
7 Signs of a Truly Authentic Brand
We’re in the middle of a paradigm shift around what customers expect from corporations and large businesses. Consumers no longer simply want the lowest prices – they want to give their money to organisations with an ethical backbone and responsible practices. So, what are the signs of a brand that deserves its customers’ trust?
Do Marketers Hold the Key to a more Sustainable Future?
Do marketers hold the key to a more sustainable future?The power of marketing is well known – you only have to turn on the TV or walk past a billboard for a reminder of the central role it plays in
Multiplicity in Marketing: Can Truth Exist in a Data-fuelled Multiverse?
Our data isn’t just being used to sell us things – it’s shaping how we see the world. Can we achieve ethical marketing in a data landscape that’s evolving at warp speed?
the tree Wins Best Large Agency at the UK Social Media Communications Awards
We are proud to announce that we have won Best Large Agency at this year’s UK Social Media Communications Awards.
YouTube Flips its Perspective with Vertical Ads
If you dislike turning your phone sideways to watch videos, you’re in good company – YouTube’s advertisers clearly feel the same way.
“This is Surveillance” – Apple’s Tim Cook Calls for GDPR-Style Regulation Worldwide
Apple CEO Tim Cook took an impassioned stance on the state of data last week, launching a no-holds-barred attack on the unregulated use of personal information by large organisations and even governments.
5 Behavioural Nudge Techniques You May Already Be Using
A behavioural nudge is a way of using psychological insights to influence people’s behaviour. Are your marketing techniques actually secret weapons from the world of behavioural psychology?
Apple’s Taking Creative Control in the Education Sector
Apple has just launched “Everyone Can Create”, a programme for schools that follows up on 2016’s “Everyone Can Code”.
Disney Carves Out its Own Corner of the Digital Market
Forget animated mice and blockbuster magic: Disney is rapidly becoming synonymous with digital media.
We’ll Walk Across Hot Coals For Your Help. Literally.
This November we are putting our faith in Rays of Sunshine, a charity that grants wishes for children between the ages of 3 and 18 who are living with serious or life-limiting diseases.
Are you our next Mid-Weight designer?
We have a fantastic opportunity for a talented mid-weight designer to join a young vibrant company with an amazing culture, to support an exciting period of growth.
Are You Our Next Junior Designer?
We are a fresh full-service content marketing agency offering a fantastic opportunity for a Junior Designer to join a young vibrant company with an amazing culture, to support an exciting period of growth. You will have between 1 – 3 years’ experience, with bags of ambition to expand your creative and commercial horizons.
Are You Our Next Front End Developer?
We are looking for a talented Front End Developer to join a young vibrant company with an amazing culture, to support an exciting period of growth.
From Seed to Sapling - A Story of Growth
During my first few weeks interning at the tree, I was met with several pleasant surprises. As a college student from Kentucky, I didn’t know what to expect when I stepped into an unfamiliar office setting in the already-unfamiliar city of London, but I did know that the music playing on the speakers and the warm greeting were a good sign.
How to Reach Multiple Audience Types Through a Single Channel
As the digital marketing world matures, we’re seeing ever-more sophisticated segmentation and targeting techniques.
How To Create Remarketing That Converts
There’s a lot to love about remarketing – after all, it’s a second chance to convert after a visitor leaves your website. And thanks to the power of data and the sophistication of display, social and search networks, you can handpick an approach for different audiences using detailed information about their behaviours and preferences on and off your website.
A New Leaf for the tree
It’s already September 2018. We point this out because time sometimes has a habit of sneaking up on us. Every so often it’s good to take a moment to stop and reflect on all we’ve achieved and how far we’ve come – as well as how far we have left to go.
Why Social Listening is Key to Successful Market Disruption
To succeed in the age of social transparency, brands must be truly open to customer feedback, from the awkward home truths to the pleasant surprises. To understand customer sentiment in detail, you need a winning combination of powerful data analysis and human common sense.
Are You Our Next Social Media Executive?
We are a fresh full-service content marketing agency with bags of personality and ambition. Our brand new full-time Social Media Executive will help to oversee our clients’ social media output,
5 Underdog Brands who Turned the Tables with Clever Marketing
How do you create killer campaigns when your products are high-quality, great value and… just not that sexy?
Is Social Media a Drug? Should We Kick the Habit?
I keep getting referred to Charlie Brooker’s TV series, Black Mirror. In a grim prophecy, an episode from the series shows how vacuous the world could be if parts of social media technology and its
Marketing Your Cosmetics Brand to Men
In 2013, men’s toiletries outsold shaving products for the first time in history. Today, the ‘real men don’t wear moisturiser’ myth has been safely consigned to history, but it’s not all plain sailing for marketers positioning their beauty brands for the male consumer.
GDPR - A Guide to How You Can Benefit from the New Legislation
In this guide, will show you how you can make the most of GDPR, both pre and post the legislation coming into effect on the 25th of May.
How to Launch Your Cosmetics Brand into New Territories - 6 Actionable Tips
Taking your cosmetics brand into a new region is an exciting step with some unique challenges. As well as the tasks involved in launching any brand in a new market, you’ll be navigating the quirks of
On the Horizon of Our 4th Birthday
When I look back to starting the tree some four years ago, I’m truly amazed at the incredible things that have happened to our little sapling and I couldn’t have imagined we’d have grown into such a
14 Podcasts to Inspire your Marketing Efforts
If you’re not listening to podcasts in 2018 - you should be.We’re fortunate enough to live in a time where there is a practically endless amount of knowledge out there that you can consume through
Netflix to Spend 8 Billion Dollars on New Content in 2018
Netflix plans to spend $8 billion – yes billion – on new content for their platform over the next 12 months.This might be one of the most aggressive content marketing strategies on the planet right
February Social Media Round-Up
February, February, February. Everyone’s favourite month, just because it falls after January - everyone’s least favourite month. As ever, lots has happened in the world of social media. New
Nokia is Back and Brings with it a Rebooted Banana Phone
Nokia was once the poster child for mobile phones, capturing a massive portion of the market in the early 2000’s. Somehow they missed the smartphone bandwagon and have been left in the dust, but that
YouTube Announce New Updates to Live Streams
YouTube has announced a range of new updates to its live streaming service in an effort to improve the experience for viewers and creators alike. Live chat replayThe video-sharing company has
Johnnie Walker Introduces Jane Walker in an Attempt to Capture Female Audience
In an interesting turn of events, barrel-based booze broker Johnnie Walker has introduced Jane Walker to the world – Johnnie’s female counterpart.This decision is a fairly transparent one, the brand
Elon Musk Makes $5 Million Selling Flamethrowers
Musk is at it again. Clearly not satisfied with solving the energy crisis, sending man to mars, autotomising the motor industry and creating a new form of supersonic land travel, Elon has decided to
Are You Our Next Digital Account Manager?
We don't say this lightly. A career at the tree, right now, will provide you with a professional experience like no other. So, if you're a digitally-focussed Account Manager with experience working
Diet Coke Roll Out New Can Design
Diet Coke has introduced a new can design featuring a bright colour palette, stripped back typography and a new range of fruity flavours.The design of the cans uses the brand’s iconic silver, and a
Super Bowl Ads Season is Upon Us
This weekend sees Super Bowl LII (52nd) hit the world’s screens.While here in sunny old England the Super Bowl might not induce anywhere near the excitement our American friends are no doubt feeling,
Brexit Musical is our Advert of the Month
And now for something a little closer to home.A new ad from family tree specialists - Ancestry.com – looks at Europe’s relationship with Britain in a brilliant new TV spot.The ad is a cross
Twitter in 2018 – Why Bother?
The new in-vogue question that many of my clients ask (as I’m sure a lot of social media managers get asked too) is: Is Twitter dead?It’s very easy to say yes, forget about it and focus our efforts
Facebook for Brands – Dead, Dying or is there Still Hope?
By now we’ve all heard of the massive changes coming to the Facebook news feed. In a nutshell, we’re going to see more activity from friends, family and personal connections and much less from brands
Imperfect is the new Perfect on Social Media
Cutting through the noise on social is part and parcel of the job, and you always have to think on your feet in order to come up with fresh ideas to generate buzz around your brand. One of those ideas
Making Magic with Just Eat
As a marketing agency in which quality, engaging content underpins everything we do, we’re constantly pushing ourselves in new and exciting directions, and in the process creating unconventional and
The Future of Advertising – A 100% Conversion Rate?
Targeting. Targeting targeting targeting. In a world where advertising is everywhere (and I mean everywhere), it’s becoming increasingly critical to target the most appropriate person with the most
How to Get the Most from Your Marketing Agency
By their eager nature, marketers will be looking at a pristine 2018 to make their mark and drive growth. This is true for agency and client counterparts. Both are looking to push early changes and
the tree Partners with Rescue Remedy for 2018 Campaign
We’re very excited to announce a new partnership with Nelsons, one of the UK’s largest, and Europe’s longest established manufacturer of natural healthcare products. We’ll be working with Nelsons to
How do you Produce a Piece of Content Marketing that gets Consumed by Millions? Make it Playable
Here at the tree we’re always on the lookout for particularly exciting pieces of content marketing – and when it happens to be in the form of a mobile game that has millions of downloads and 5-star
This Month in Social… So far
From the way a user engages with their favourite brand to the constant updates, the platforms place at our fingertips. Here are some of our favourite social media stories from October.
Design Frontiers 2017
Last month, as part of the Design festival 2017, I visited Somerset house for the Design Frontiers exhibition. This was a free, group exhibition of over 30 leading international designers. The aim of
The Things I Know to be True at the tree
Looking back at my first three weeks at the tree, it’s safe to say that I’ve had an absolute blast. From the welcoming nature of everyone in the office, to the exciting contracts we’ve got in place, I really feel like I’ve found my new home.
How Social Media is Changing the Travel World
Looking for a retreat to a stunning beach or captivating city? Then look no further than your social media feeds. Instead of visiting a well-known review site as inspiration for your next getaway, why
Sharing is Caring, Thanks to Philippe Starck
It’s 2017 and sharing is caring. Share a coke with friends. Tear and share your bag of Walker’s crisps. Share this post. Luckily enough when the 2024 Olympics in Paris (pending a winning bid) roll
Coca-Cola Promotes Recycling with Stop Motion Video
Soft drinks brand, Coca-Cola has launched a new campaign to encourage consumers to go green by recycling its plastic bottles.At the centre of the Love Story campaign, created by Ogilvy and Mather
HTC Launches PC-free VR Headset
Oculus Rift. Playstation VR. HTC Vive VR. What do these premium VR headsets have in common? Answer: they all require external hardware to run. This makes a premium VR experience hard to justify for
Helping Volunteers at North West Kent With the Development of a New Website
Since the tree began, we’ve always wanted to support the community and give something back. That’s why we are proud to have supported North West Kent Volunteering Service over the last few months. Our
Study on Independent Living for the Elderly and We Need Your Help!
Since 2001, the growth of the UK’s population aged 65 and over has increased 11%, with around 3.5 million of these people living alone. With a rise in the older population it’s not a surprise that
Backlash Causes Brands to Pull Their Ads…. Too Soon?
You may have already caught a glimpse of the McDonald’s advertisement of the child trying to find common ground with his deceased dad over a Filet-O-Fish, or the PepsiCo commercial fronting model
My First Week as an Apprentice at the tree
I think however old or experienced you are, there is always a flutter of butterflies dancing in your stomach when you start a new chapter of your career. For me, I was terrified!Taking the leap of not
Successful Online Marketing Strategies for Restaurants
It’s no longer enough for restaurants - particularly those aiming to scale their business model - to service and deliver for customers on the ground and rely on word-of-mouth marketing to attract customers.
5 Questions to Ask Before Working with Beauty Influencers
I’ve listed out the five questions I always ask myself before building an influencer marketing strategy for our clients.
Breaking the Brand with Thomas Cook
Throw your brand book out of the window! Don’t, but perhaps next time you create a video think more laterally about how you give a nod to your brand values. That’s what Thomas Cook have done in this
Is Snapchat Defying the Dot Com Model with $28bn Valuation?
Many were sceptical of Snap – parent company of popular youth market-focussed Snapchat – as it started its first day of trading on the New York Stock Exchange yesterday.What were the criticisms? Well,
Super Slow Motion Video Comes to Sony’s Latest Smartphone
Tech giant Sony has developed a new CMOS image sensor for smartphones allowing users to film spectacular slow motion videos at a whopping 960 frames per second (fps). This is four times slower than
Typography Could've Saved the Oscars
The Oscars 2017 will always be remembered because of the massive screw-up involving the wrong envelope for Best Picture. We all saw the astonishment on Jordan Horowitz’s face.
Our Creative Charity Initiative with the Shoreditch Trust
In December, we joined forces with local charity Shoreditch Trust to deliver a creative workshop for young people in Hackney. It is a modern, local charity that covers several areas of community needs.
How Your Staff Can Boost Digital Marketing Returns
Brand and marketing led businesses outperform their competitors. Fact. That said, you can only get the full benefit of your marketing investment if the employees of the organisation are on board.
Are You #fooddancing to Sainsbury’s New Campaign?
Retailer and overall Jamie Oliver super fans Sainsbury’s have this week launched its energetic new marketing campaign which has been described as a “step change” in its advertising strategy. Check out
Juv Got to Be Kidding Me: Juventus F.C. Club Crest Update
Italian football club Juventus has this week announced the latest incarnation of its club badge, receiving a mixed reception to say the least. It seems it’s going to take more than a contrasty
Can Social Media Filter Fake News?
In an easily influenced world that thrives on convenient news, rumours quickly grasp attention. As 2016 was a controversial year overall, the spreading of fake news did not help make it any
Facebook Live Announce New Video Features
Facebook have announced a series of new features for its live video streaming platform, Facebook Live.The most notable update is the ability for businesses and brands using Facebook Pages, to
Top 3 Technology Trends To Take On
As we wave off 2016 into the distance, we thought we would take some time to give you our predictions on some of 2017’s tipped tech trends.
Cutting-Edge Digital Trends for Restaurant and Leisure Brands
Timing is everything, especially in the restaurant industry. From the food to the culture, design and location, getting it just right can be a subtle blend of everything all at the same time – that includes marketing.
Our Pick: The Xmas Adverts of 2016
It’s December, and all you need to do is switch on your TV or log onto social media to know Christmas is coming.
Kingsmill Unveils U-Turn Packaging Design
Earlier this month, bread brand Kingsmill debuted their latest packaging design as part of a £10 million marketing investment.
Snapchat Augments Reality in New Update
Launched in 2011, Snapchat has taken the world by storm and become one of the most widely used photo sharing apps.
Facebook Launch Sponsored Ads in Messenger App
Facebook have unveiled their newest feature to help brands connect with users on Facebook Messenger.
Coca-Cola Sponsor Custom Emoji on Twitter
The infamous Coca-Cola truck arrived earlier this month….on Twitter! Coca-Cola have sponsored their own custom red truck emoji that appears when the hashtag #HolidaysAreComing is used in a tweet.
Exciting Hospitality Social Media Inspiration
Looking for a way to inject some new blood into your social strategy for your hospitality business? I’ve gathered some examples of where brands have shown their social media metal.1. Victory Auto
Note Taking Apps for Great Thinkers
I have it on good authority that I am a great note-taker. I’ve been told – not just by my Mum.At the tree, the most important thing about attending a meeting is making sure you capture the detail.
British Heart Foundation Uses Twitter to Save Lives
The British Heart Foundation have teamed up with Twitter to set up an interactive campaign, showing Twitter users’ chances of surviving a cardiac arrest.
Ned's Internship at the tree
At the tree we’ve been happyto have Ned Cassey join us in the treehouse for a one-week internship. With a hunger for all things creative, we knew he’d be a good fit.Why did you originally contact the
Robert Downey Jr to Voice Zuckerberg’s New AI Butler
Exciting news for fans of Iron Man and Mark Zuckerberg - Robert Downey Jr. is set to voice Facebook CEO Mark Zuckerberg’s New AI Butler: Jarvis.According to The Drum, Zuckerberg is aiming to be the
Are Social Media Platforms Reducing Your Organic Visibility?
You’re not alone. We are all suffering from the fact that our posts are reaching fewer and fewer people, especially on Facebook.
Throwback Branding
With its recent facelift, even more recent than the completely flat 2014 rebrand, NatWest has become the second major corporate identity that has gone back in time and implemented a purposefully retro
Trend Setters in Motion Graphics Transitions
Motion graphics can be mesmerising. One particularly interesting and important part of creating an animation is transition: in other words, how to move smoothly from visual A to visual B. Taking
Doing it with The Drum
The Drum has been at the heart and soul of the marketing world for over 30 years, and we’re forever perusing the magazine at the office to gain inspiration and learn about what the rest of our
Emily’s Internship at the tree
Here at the tree, we’ve had the pleasure of having the lovely Emily Jackson join us as part of a 2-week internship.
What to Look for in a Marketing Agency
There are plenty of things that a blog post titled ‘What to Look for in a Marketing Agency’ could be. It could make bold, sweeping statements about the nature of marketing in 2016 and beyond, it could just be a good excuse to blow our own trumpet.
How Social is Disrupting the Traditional Housing Market
The online housing market is one of the most disruptive verticals around these days. Social media has a big part to play, of course, so here, we thought we’d curate some of our favourite social ideas
A Year in Our New Home: What’s New?
This sounds cliché, but another annual marker in the diary has sailed past and I wonder where the time has gone.Truth is, since flying our humble bedroom beginnings to typically edgy factory
Real Pokémon GO Marketing Tips for Your Business
Is this just a fad or are we really on the brink of a Tron Universe? As we speak, Nintendo’s stocks are surging, malware is spreading like wildfire and grown-ups are writing to tell other grown-ups
Infographic - Modern Marketing For The Online Property Boom
The property market has officially been modernised, but who are the rockstars of the online property world? Also, how are they using digital marketing to compete at the top of the ranks? Discover more.
5 Cool Consumer Initiatives Happening at the tree
Shamelessly, this post is 100% about our young, leafy agency and its clients. Creative ideas at the tree are shining, even if the weather isn’t. In addition to pushing long-term client strategies,
How to Own Your Next Client Meeting
Anybody in a client services role knows that first impressions count. I like to think that that extends to ‘all impressions’ – why should the first meeting with a new client be any better or worse
The Right Call? Activists Forcing Sky News to Drop FGM Footage
Sky News doesn’t have the best reputation. It’s true. Now, the controversial broadcaster has come under pressure from activists to scrap the planned broadcast of a controversial film from Somalia
Labour to Hail AI Revolution with Universal Basic Income
Are you prepared for the technological revolution? According to the Guardian, notable figures in the Labour Party like Shadow Chancellor John McDonnell have revealed that the party is considering the
Video Social Messaging App Snaps up Deal with Wimbledon!
Snapchat. Some people love it; some people hate it. Apparently though, it’s popular enough to have 10 million people use it every day here in the UK. That makes the United Kingdom the platform’s
Twitter Removes Photos from 140-Character Limit
It’s finally happening! Twitter are going to remove photos and videos from the 140-character limit.That means you’ll be able to attach media including photos, gifs, polls and quoted tweets without
Instagram’s New Logo – Love It or Loathe It?
Earlier this month, Instagram debuted their newest multi-coloured logo design and updated their in-app look.A colourful logoThe new icon was inspired by the previous app icon, a retro-looking camera.
Our Five Favourite Photography Sites
Here at the tree, we understand that a good image is a vital part of content marketing. Research has shown that content with relevant images gets 94% more views than content without relevant images.
Swatting up on our Education Client: QA Education
How could we say no? One of our latest clients is the higher education provider QA Higher Education, who have partnerships with great universities like Northumbria University and University of Ulster.
Our Top 20 Most Powerful Ads
We’re all aware of the power of advertising. We see them everyday on the bus, we see them while flicking through a magazine at lunch or watching the TV in the evenings. Often, we pay no attention to
What Does Great Social Media Look Like?
It’s hard to remember the world of marketing before social media, but as part of the magical generation old enough to remember that world, yet young enough to be fully immersed in it, I like to remind
Domino's Packaging Redesign “Back to Base-ics”
In an age where sharing heavily filtered images of every meal or snack we ingest is the norm, it’s surprising that more companies aren’t taking advantage of our distinct need to show off!
Email Marketing Success Using Emojis
Emojis are swiftly becoming an essential engagement tool for marketers in the UK. Brands are continuously working to make an emotional connection with their customers. Words can’t always deliver
YouTube Live-Streams in Virtual Reality
YouTube are launching live-streamed 360-degree videos to its service complete with 3D sound.The Google-owned platform said concerts from the Coachella festival in California would be the first to
Instagram Introduces 'featured' video channels
Video continues to dominate the web.Instagram has launched a new feature that recommends video channels in their Explore section based on a user’s likes. The channels include “Videos You Might Like”
Only Experience Has the Answer
After carrying out work experience at a hardware company, an accountancy firm and a nursery in Stanmore (North London). I decided it was time for a change. I’d always had a passion for the creativity,
What Does 2016 Hold for Content Marketing
Recently, Ed and Tom wrote reflective posts that explore the discoveries of last year. In contrast, I wanted to explore the year ahead, not just for the tree but for the content industry as a whole.
Looking Good with International Client, Frezyderm
Perhaps Frezyderm were drawn to our glowing skin?Our latest client win is a leading skin care brand founded in sunny Greece. As industry market leaders in Greece, they also enjoy fantastic success in
PepsiMoji? Pepsi Prepares for a Global Emoji Can and Bottle Campaign
Pepsi is the latest big consumer brand to make emojis the centrepiece of a campaign.Over 70 exclusive emojis are set to roll out on Pepsi bottles and cans this summer in an attempt to convince people
Twitter’s Timeline Changes – Will This Affect Your Brand?
Twitter has introduced a new timeline feature that allows users to catch up on important tweets.Twitter says it will use a user’s past activity to predict which Tweets they might like to see the most
Is The Facebook App Draining Your Battery Life?
Want to make the battery last longer on your iPhone?New tests have revealed that the IOS Facebook app drains battery life even when it isn’t being used. Uninstalling the Facebook app and switching to
What Did I Learn from Our Organisation Last Year?
It would be wrong to blindly look at this year without reflecting on the last. Here are some useful things that I learned.
McDonald’s New Makeover? Love It or Loathe It?
McDonald’s clown-like red, white and yellow packaging is in for a huge change. The chain has revamped their bags and cups with bold, colourful lettering and an updated version of their iconic Golden
One Year at the tree: Clients, Content and Camaraderie
I recently noticed that my LinkedIn profile was getting way more attention than it usually does (was it something I said?!), and after a brief check I saw that the increase came from people
Infographic – Why Videos Should Be In Your 2016 Marketing Budget?
Are videos part of your 2016 marketing budget?There is no better way to captivate your audiences then using video. Consumers are ten times more likely to engage with video than other online
How to Attack a Brief
Hitting a brief from scratch can sometimes feel like a military operation. You need to complete objectives, battle through varied workloads and keep your troops motivated. All the while you will be taking orders from a general who might change their mind, budget or timeframe every other week.
The New Language of Social Media
Emojis, backronymns and GIFs have become vital social media tools in today’s marketing mix. Used by approximately one in four people, it comes as no surprise that social media language is rapidly changing.
Will we be Startup Agency of the Year?
After meeting our ambitious first year targets, we outgrew a bedroom and now we have our very own ‘tree house’ in the heart of Shoreditch, something we've always wanted purely for the name.
Low-Frequency Words, High-Frequency Success: Subverting the Anti-Snob Culture
People really don’t like overly pretentious language. When people choose to write like asses, readers disengage, get angry and – heaven forfend for us content marketers – bounce from the site, in search of text that’s more… on fleek.
Bringing home the bacon with Porky's
We are delighted to announce that Memphis Barbecue restaurant Porky's have chosen the tree to run their marketing operations. We are thrilled to work with what we are sure is a big brand in the making, especially at such an early stage.
Restaurant Property Shine on Michelin Star Debate
It was great to see David Rawlinson, founding Director of Restaurant Property, appear on Bloomberg news last week. David was asked onto the show with Michelin Star holder Ollie Dabbous, of Dabbous restaurant fame, to discuss the importance of the Michelin Star to the modern restaurateur.
Facebook vs Twitter: No Clash of the Titans, No David vs Goliath
1.49 billion people across the world are active on Facebook every month. The other 5 billion don’t use the Internet. At all!
How to Be More Productive When You’re Underground
We’ve all experienced it: you’re on the tube, halfway through an important phone call with your boss, and then you go underground and your call is brought to a premature end. Don’t despair, here are some ways to make that delightful time spent on the dusty, sweaty underground a bit more productive.
Wine tasting: the tree gets caught up in vines
The evening was spent learning about the world’s most wonderful drops as our very own Chairman, Ray Andrews, hosted the entire team.
Tube strike: The best alternative places to work for the day
It seems that a tube strike is never too far away these days. We tend to be an office of troopers, but sometimes you just have to throw your hands up and say that a two hour bus ride to work means other plans might be more sensible. We’re an office of collaborators too, working best when we’re all in one room sharing and communicating. So if the office has to close, but you still want to see those darling faces of your team members the next day, where can you go? Here are our favourite places to work together when the office is out of bounds.
The concentration game
We’ve all struggled through times where the last thing we want to do is the task we have to do. Anything might be more interesting: making the next drinks round for the office, organising your stationary cupboard; staring mindlessly out of the window...
CLIENT STORY: Going global with Kyocera
Whether as a result of Anthon’s deafening sneezes or Tom’s deep techno, we are now being heard overseas. I can only assume that’s why Kyocera gave us a call.
Why not make web users jump through hoops?
Can we ask more of our users for bigger benefits? I think so.
99 bottles of beer on the wall
I am sure many of you would agree, as the good weather settles in, so does that burning desire to go and enjoy this brief shift of the barometer reading and spend the time in a nice beer garden enjoying a cold one.
CLIENT STORY: Buddying-up with EasyRoommate
The chances are, if you’ve looked for a flatshare in Europe, you will have come across EasyRoommate.
The IDM Annual Lecture - A glimpse into 'The Worlds Local Bank'
This was the third time I’d found myself stood in the middle of the magnificent Google London offices. This time, it was for the IDM Annual Lecture.
How to zone in on your inner creativity
We’ve all been there: sat at a desk, willing, praying, that your brain will zone in on your inner creativity.
Why do we sell at people rather than for them?
Throughout my entire career, sales has been a pivotal part of my role. In my earliest years in the leisure industry, I spent my nights ushering students and party-goers into nightclubs whilst at Uni. These days, here at the tree we work with international B2B and B2C clients, helping to support them acquire and excite new and existing customers.
5 fantastic data visualisation infographics
Last week, our friends at Yieldify put out a great piece on the importance of data visualisation. Infographic representation is an immediately accessible way to give readers information, and we think it’s great.
Snappy creative tips to jumpstart your business
In our latest newsletter we quoted James Cameron, saying, “I'm a storyteller; that's what exploration really is all about. Forge your business’s future by creating and telling fresh interesting stories.
CLIENT STORY: One of the UK's top employers picks the tree
It’s official, Jenrick Group will once again be named as one of the Sunday Times’ 100 Best Companies to Work for in 2015. This makes the prospect of working alongside them – to refresh their brand and rebuild their website – a juicy one.
CLIENT STORY: Romancing with Rosetta Stone
We’ve been in our element in recent weeks, teaming up with Rosetta Stone to deliver an interactive digital campaign to drive Valentine’s Day sales.
Being remembered in a world of disposable experiences
Our brains are being reprogrammed. In fact, the way in which we think has already completely shifted.
How interactivity and gamification will define 2015
If 2014 saw the rise of content marketing, 2015 is set to be the year of interactive content and gamification.
Why marketeers should embrace the rise of 'neuro-b*llocks'
The rise of neuroscience is causing some marketeers to run scared, but it should be a cause for celebration! Here's why.
Technology and the tree: What we learnt from CES
As a group of people who think about and produce great digital content for a living, we spend a lot of our time outside of work surrounded by and thinking about technology. In the last week we saw the Consumer Electronics Show (CES) take hold of Las Vegas. With it, we learnt of a few new technologies that made us sit up and think.
We use language in ways that we don’t realise
A quick caveat: This is pub chat for those interested in language, and it begins with a question.
Our stamp on the London restaurant scene
At the beginning of the month, we were delighted to join forces with Restaurant Property - one of the UK’s leading leisure property consultancies - to deliver a fully integrated, sales-led content marketing and social media strategy.
Art in London is a contrasting collision of worlds
They say Thursday’s are the new Friday, which is something I can vouch for. However, my tender head was worth it after a few drinks in front of our capital’s most forward thinking and diverse art.
Make a huge difference to businesses with inexpensive ideas
Inexpensive, simple things can make a whole lot of difference to how you and your business are perceived. It’s all about adding a little charm.
We went to Monaco... In the name of sponsorship
As the tree moves forward into new and exciting relationships, we found ourselves mixing with the stars at this year's Golden Foot Awards in Monaco. And it was something special...
Five writing tips for personable social media
Cracking the social media nut is tough. Brands and products without the clout of Apple and its new watch often find it difficult to gain interest, followers, traffic and sales through social channels.
I love Scotland... and why not?
First off, my Grandparents were Scottish and my mother was Scottish. I am therefore half Scottish - often reminded by a middle name of Wallace, but that’s almost beside the point.
Apple: Master of disguise or magician?
As an Apple obsessive I, along with the rest of the UK, was excited by the media frenzy that followed the latest watch and phone announcements.
Why going viral is a lost cause
If someone has promised to send a piece of content viral through general public adoration, they’ve been telling porkies. In fact, I’d advise any client to take two steps back from people who consider themselves viral marketers. You don’t know where they’ve been.
Consumer rebranding for snappy Repixl
They’ve always had one eye on content marketing. However, while discussing Repixl's content strategy we suggested that first they needed to take a look at their positioning and brand.
Money from content: The value of free media
There is a continuous ‘hum’ from what I'd call premium content creators – folks in the film, music a television industry - about the value of their content and royalties as a result of the damage piracy is doing. Is it really doing that much harm? Or are there some real questions to be asked about how businesses commercialise content for today’s markets?
Liquid lead generation for social housing
We have recently teamed up with Liquid Recruitment one of London and the South West’s premier housing recruitment agencies to support the growth and development of their content, digital and social activity.
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