A cloud of smug could be seen above Capitol Hill as Senators revelled in Facebook’s losses last summer. After reporting its slowest-ever user growth in July, one of the world’s top five biggest
Our data isn’t just being used to sell us things – it’s shaping how we see the world. Can we achieve ethical marketing in a data landscape that’s evolving at warp speed?Read full article
A cloud of smug could be seen above Capitol Hill as Senators revelled in Facebook’s losses last summer. After reporting its slowest-ever user growth in July, one of the world’s top five biggest
Across the board, businesses with a design-led approach are outperforming their competitors. The stat’s been popping up for some years now, and carries a ring of truth that’s worth investigating.
2018 round-up – our pick of the year’s top moments From seismic changes in the world of tech to ridiculous stunts from big names in the news, here are the moments that summed up 2018.Facebook’s data
We’re in the middle of a paradigm shift around what customers expect from corporations and large businesses. Consumers no longer simply want the lowest prices – they want to give their money to organisations with an ethical backbone and responsible practices. So, what are the signs of a brand that deserves its customers’ trust?
Do marketers hold the key to a more sustainable future?The power of marketing is well known – you only have to turn on the TV or walk past a billboard for a reminder of the central role it plays in
Our data isn’t just being used to sell us things – it’s shaping how we see the world. Can we achieve ethical marketing in a data landscape that’s evolving at warp speed?
We are proud to announce that we have won Best Large Agency at this year’s UK Social Media Communications Awards.
If you dislike turning your phone sideways to watch videos, you’re in good company – YouTube’s advertisers clearly feel the same way.
Apple CEO Tim Cook took an impassioned stance on the state of data last week, launching a no-holds-barred attack on the unregulated use of personal information by large organisations and even governments.
A behavioural nudge is a way of using psychological insights to influence people’s behaviour. Are your marketing techniques actually secret weapons from the world of behavioural psychology?
Apple has just launched “Everyone Can Create”, a programme for schools that follows up on 2016’s “Everyone Can Code”.
Forget animated mice and blockbuster magic: Disney is rapidly becoming synonymous with digital media.
This November we are putting our faith in Rays of Sunshine, a charity that grants wishes for children between the ages of 3 and 18 who are living with serious or life-limiting diseases.
We have a fantastic opportunity for a talented mid-weight designer to join a young vibrant company with an amazing culture, to support an exciting period of growth.
We are a fresh full-service content marketing agency offering a fantastic opportunity for a Junior Designer to join a young vibrant company with an amazing culture, to support an exciting period of growth. You will have between 1 – 3 years’ experience, with bags of ambition to expand your creative and commercial horizons.
We are looking for a talented Front End Developer to join a young vibrant company with an amazing culture, to support an exciting period of growth.
During my first few weeks interning at the tree, I was met with several pleasant surprises. As a college student from Kentucky, I didn’t know what to expect when I stepped into an unfamiliar office setting in the already-unfamiliar city of London, but I did know that the music playing on the speakers and the warm greeting were a good sign.
As the digital marketing world matures, we’re seeing ever-more sophisticated segmentation and targeting techniques.
There’s a lot to love about remarketing – after all, it’s a second chance to convert after a visitor leaves your website. And thanks to the power of data and the sophistication of display, social and search networks, you can handpick an approach for different audiences using detailed information about their behaviours and preferences on and off your website.
It’s already September 2018. We point this out because time sometimes has a habit of sneaking up on us. Every so often it’s good to take a moment to stop and reflect on all we’ve achieved and how far we’ve come – as well as how far we have left to go.
To succeed in the age of social transparency, brands must be truly open to customer feedback, from the awkward home truths to the pleasant surprises. To understand customer sentiment in detail, you need a winning combination of powerful data analysis and human common sense.
We are a fresh full-service content marketing agency with bags of personality and ambition. Our brand new full-time Social Media Executive will help to oversee our clients’ social media output,
How do you create killer campaigns when your products are high-quality, great value and… just not that sexy?
I keep getting referred to Charlie Brooker’s TV series, Black Mirror. In a grim prophecy, an episode from the series shows how vacuous the world could be if parts of social media technology and its
In 2013, men’s toiletries outsold shaving products for the first time in history. Today, the ‘real men don’t wear moisturiser’ myth has been safely consigned to history, but it’s not all plain sailing for marketers positioning their beauty brands for the male consumer.
In this guide, will show you how you can make the most of GDPR, both pre and post the legislation coming into effect on the 25th of May.
Taking your cosmetics brand into a new region is an exciting step with some unique challenges. As well as the tasks involved in launching any brand in a new market, you’ll be navigating the quirks of
When I look back to starting the tree some four years ago, I’m truly amazed at the incredible things that have happened to our little sapling and I couldn’t have imagined we’d have grown into such a
If you’re not listening to podcasts in 2018 - you should be.We’re fortunate enough to live in a time where there is a practically endless amount of knowledge out there that you can consume through
Netflix plans to spend $8 billion – yes billion – on new content for their platform over the next 12 months.This might be one of the most aggressive content marketing strategies on the planet right
February, February, February. Everyone’s favourite month, just because it falls after January - everyone’s least favourite month. As ever, lots has happened in the world of social media. New
Nokia was once the poster child for mobile phones, capturing a massive portion of the market in the early 2000’s. Somehow they missed the smartphone bandwagon and have been left in the dust, but that
YouTube has announced a range of new updates to its live streaming service in an effort to improve the experience for viewers and creators alike. Live chat replayThe video-sharing company has
In an interesting turn of events, barrel-based booze broker Johnnie Walker has introduced Jane Walker to the world – Johnnie’s female counterpart.This decision is a fairly transparent one, the brand
Musk is at it again. Clearly not satisfied with solving the energy crisis, sending man to mars, autotomising the motor industry and creating a new form of supersonic land travel, Elon has decided to
We don't say this lightly. A career at the tree, right now, will provide you with a professional experience like no other. So, if you're a digitally-focussed Account Manager with experience working
Diet Coke has introduced a new can design featuring a bright colour palette, stripped back typography and a new range of fruity flavours.The design of the cans uses the brand’s iconic silver, and a
This weekend sees Super Bowl LII (52nd) hit the world’s screens.While here in sunny old England the Super Bowl might not induce anywhere near the excitement our American friends are no doubt feeling,
And now for something a little closer to home.A new ad from family tree specialists - Ancestry.com – looks at Europe’s relationship with Britain in a brilliant new TV spot.The ad is a cross
The new in-vogue question that many of my clients ask (as I’m sure a lot of social media managers get asked too) is: Is Twitter dead?It’s very easy to say yes, forget about it and focus our efforts
By now we’ve all heard of the massive changes coming to the Facebook news feed. In a nutshell, we’re going to see more activity from friends, family and personal connections and much less from brands
Cutting through the noise on social is part and parcel of the job, and you always have to think on your feet in order to come up with fresh ideas to generate buzz around your brand. One of those ideas
As a marketing agency in which quality, engaging content underpins everything we do, we’re constantly pushing ourselves in new and exciting directions, and in the process creating unconventional and
Targeting. Targeting targeting targeting. In a world where advertising is everywhere (and I mean everywhere), it’s becoming increasingly critical to target the most appropriate person with the most
By their eager nature, marketers will be looking at a pristine 2018 to make their mark and drive growth. This is true for agency and client counterparts. Both are looking to push early changes and
We’re very excited to announce a new partnership with Nelsons, one of the UK’s largest, and Europe’s longest established manufacturer of natural healthcare products. We’ll be working with Nelsons to
Here at the tree we’re always on the lookout for particularly exciting pieces of content marketing – and when it happens to be in the form of a mobile game that has millions of downloads and 5-star
From the way a user engages with their favourite brand to the constant updates, the platforms place at our fingertips. Here are some of our favourite social media stories from October.
Last month, as part of the Design festival 2017, I visited Somerset house for the Design Frontiers exhibition. This was a free, group exhibition of over 30 leading international designers. The aim of
Looking back at my first three weeks at the tree, it’s safe to say that I’ve had an absolute blast. From the welcoming nature of everyone in the office, to the exciting contracts we’ve got in place, I really feel like I’ve found my new home.
Looking for a retreat to a stunning beach or captivating city? Then look no further than your social media feeds. Instead of visiting a well-known review site as inspiration for your next getaway, why
It’s 2017 and sharing is caring. Share a coke with friends. Tear and share your bag of Walker’s crisps. Share this post. Luckily enough when the 2024 Olympics in Paris (pending a winning bid) roll
Soft drinks brand, Coca-Cola has launched a new campaign to encourage consumers to go green by recycling its plastic bottles.At the centre of the Love Story campaign, created by Ogilvy and Mather
Oculus Rift. Playstation VR. HTC Vive VR. What do these premium VR headsets have in common? Answer: they all require external hardware to run. This makes a premium VR experience hard to justify for
Since the tree began, we’ve always wanted to support the community and give something back. That’s why we are proud to have supported North West Kent Volunteering Service over the last few months. Our
Since 2001, the growth of the UK’s population aged 65 and over has increased 11%, with around 3.5 million of these people living alone. With a rise in the older population it’s not a surprise that
You may have already caught a glimpse of the McDonald’s advertisement of the child trying to find common ground with his deceased dad over a Filet-O-Fish, or the PepsiCo commercial fronting model
I think however old or experienced you are, there is always a flutter of butterflies dancing in your stomach when you start a new chapter of your career. For me, I was terrified!Taking the leap of not
It’s no longer enough for restaurants - particularly those aiming to scale their business model - to service and deliver for customers on the ground and rely on word-of-mouth marketing to attract customers.
I’ve listed out the five questions I always ask myself before building an influencer marketing strategy for our clients.
Throw your brand book out of the window! Don’t, but perhaps next time you create a video think more laterally about how you give a nod to your brand values. That’s what Thomas Cook have done in this
Many were sceptical of Snap – parent company of popular youth market-focussed Snapchat – as it started its first day of trading on the New York Stock Exchange yesterday.What were the criticisms? Well,
Tech giant Sony has developed a new CMOS image sensor for smartphones allowing users to film spectacular slow motion videos at a whopping 960 frames per second (fps). This is four times slower than
The Oscars 2017 will always be remembered because of the massive screw-up involving the wrong envelope for Best Picture. We all saw the astonishment on Jordan Horowitz’s face.
In December, we joined forces with local charity Shoreditch Trust to deliver a creative workshop for young people in Hackney. It is a modern, local charity that covers several areas of community needs.
Brand and marketing led businesses outperform their competitors. Fact. That said, you can only get the full benefit of your marketing investment if the employees of the organisation are on board.
Retailer and overall Jamie Oliver super fans Sainsbury’s have this week launched its energetic new marketing campaign which has been described as a “step change” in its advertising strategy. Check out
Italian football club Juventus has this week announced the latest incarnation of its club badge, receiving a mixed reception to say the least. It seems it’s going to take more than a contrasty
In an easily influenced world that thrives on convenient news, rumours quickly grasp attention. As 2016 was a controversial year overall, the spreading of fake news did not help make it any
Facebook have announced a series of new features for its live video streaming platform, Facebook Live.The most notable update is the ability for businesses and brands using Facebook Pages, to
As we wave off 2016 into the distance, we thought we would take some time to give you our predictions on some of 2017’s tipped tech trends.
Timing is everything, especially in the restaurant industry. From the food to the culture, design and location, getting it just right can be a subtle blend of everything all at the same time – that includes marketing.
It’s December, and all you need to do is switch on your TV or log onto social media to know Christmas is coming.
Earlier this month, bread brand Kingsmill debuted their latest packaging design as part of a £10 million marketing investment.
Launched in 2011, Snapchat has taken the world by storm and become one of the most widely used photo sharing apps.
Facebook have unveiled their newest feature to help brands connect with users on Facebook Messenger.
The infamous Coca-Cola truck arrived earlier this month….on Twitter! Coca-Cola have sponsored their own custom red truck emoji that appears when the hashtag #HolidaysAreComing is used in a tweet.
Looking for a way to inject some new blood into your social strategy for your hospitality business? I’ve gathered some examples of where brands have shown their social media metal.1. Victory Auto
I have it on good authority that I am a great note-taker. I’ve been told – not just by my Mum.At the tree, the most important thing about attending a meeting is making sure you capture the detail.
The British Heart Foundation have teamed up with Twitter to set up an interactive campaign, showing Twitter users’ chances of surviving a cardiac arrest.
At the tree we’ve been happyto have Ned Cassey join us in the treehouse for a one-week internship. With a hunger for all things creative, we knew he’d be a good fit.Why did you originally contact the
Exciting news for fans of Iron Man and Mark Zuckerberg - Robert Downey Jr. is set to voice Facebook CEO Mark Zuckerberg’s New AI Butler: Jarvis.According to The Drum, Zuckerberg is aiming to be the
You’re not alone. We are all suffering from the fact that our posts are reaching fewer and fewer people, especially on Facebook.
With its recent facelift, even more recent than the completely flat 2014 rebrand, NatWest has become the second major corporate identity that has gone back in time and implemented a purposefully retro
Motion graphics can be mesmerising. One particularly interesting and important part of creating an animation is transition: in other words, how to move smoothly from visual A to visual B. Taking
The Drum has been at the heart and soul of the marketing world for over 30 years, and we’re forever perusing the magazine at the office to gain inspiration and learn about what the rest of our
Here at the tree, we’ve had the pleasure of having the lovely Emily Jackson join us as part of a 2-week internship.
There are plenty of things that a blog post titled ‘What to Look for in a Marketing Agency’ could be. It could make bold, sweeping statements about the nature of marketing in 2016 and beyond, it could just be a good excuse to blow our own trumpet.
The online housing market is one of the most disruptive verticals around these days. Social media has a big part to play, of course, so here, we thought we’d curate some of our favourite social ideas
This sounds cliché, but another annual marker in the diary has sailed past and I wonder where the time has gone.Truth is, since flying our humble bedroom beginnings to typically edgy factory
Is this just a fad or are we really on the brink of a Tron Universe? As we speak, Nintendo’s stocks are surging, malware is spreading like wildfire and grown-ups are writing to tell other grown-ups
The property market has officially been modernised, but who are the rockstars of the online property world? Also, how are they using digital marketing to compete at the top of the ranks? Discover more.
Shamelessly, this post is 100% about our young, leafy agency and its clients. Creative ideas at the tree are shining, even if the weather isn’t. In addition to pushing long-term client strategies,
Anybody in a client services role knows that first impressions count. I like to think that that extends to ‘all impressions’ – why should the first meeting with a new client be any better or worse
Sky News doesn’t have the best reputation. It’s true. Now, the controversial broadcaster has come under pressure from activists to scrap the planned broadcast of a controversial film from Somalia
Are you prepared for the technological revolution? According to the Guardian, notable figures in the Labour Party like Shadow Chancellor John McDonnell have revealed that the party is considering the
Snapchat. Some people love it; some people hate it. Apparently though, it’s popular enough to have 10 million people use it every day here in the UK. That makes the United Kingdom the platform’s
It’s finally happening! Twitter are going to remove photos and videos from the 140-character limit.That means you’ll be able to attach media including photos, gifs, polls and quoted tweets without
Earlier this month, Instagram debuted their newest multi-coloured logo design and updated their in-app look.A colourful logoThe new icon was inspired by the previous app icon, a retro-looking camera.
Here at the tree, we understand that a good image is a vital part of content marketing. Research has shown that content with relevant images gets 94% more views than content without relevant images.
How could we say no? One of our latest clients is the higher education provider QA Higher Education, who have partnerships with great universities like Northumbria University and University of Ulster.
We’re all aware of the power of advertising. We see them everyday on the bus, we see them while flicking through a magazine at lunch or watching the TV in the evenings. Often, we pay no attention to
It’s hard to remember the world of marketing before social media, but as part of the magical generation old enough to remember that world, yet young enough to be fully immersed in it, I like to remind
In an age where sharing heavily filtered images of every meal or snack we ingest is the norm, it’s surprising that more companies aren’t taking advantage of our distinct need to show off!
Emojis are swiftly becoming an essential engagement tool for marketers in the UK. Brands are continuously working to make an emotional connection with their customers. Words can’t always deliver
YouTube are launching live-streamed 360-degree videos to its service complete with 3D sound.The Google-owned platform said concerts from the Coachella festival in California would be the first to
Video continues to dominate the web.Instagram has launched a new feature that recommends video channels in their Explore section based on a user’s likes. The channels include “Videos You Might Like”
After carrying out work experience at a hardware company, an accountancy firm and a nursery in Stanmore (North London). I decided it was time for a change. I’d always had a passion for the creativity,
Recently, Ed and Tom wrote reflective posts that explore the discoveries of last year. In contrast, I wanted to explore the year ahead, not just for the tree but for the content industry as a whole.
Perhaps Frezyderm were drawn to our glowing skin?Our latest client win is a leading skin care brand founded in sunny Greece. As industry market leaders in Greece, they also enjoy fantastic success in
Pepsi is the latest big consumer brand to make emojis the centrepiece of a campaign.Over 70 exclusive emojis are set to roll out on Pepsi bottles and cans this summer in an attempt to convince people
Twitter has introduced a new timeline feature that allows users to catch up on important tweets.Twitter says it will use a user’s past activity to predict which Tweets they might like to see the most
Want to make the battery last longer on your iPhone?New tests have revealed that the IOS Facebook app drains battery life even when it isn’t being used. Uninstalling the Facebook app and switching to
It would be wrong to blindly look at this year without reflecting on the last. Here are some useful things that I learned.
McDonald’s clown-like red, white and yellow packaging is in for a huge change. The chain has revamped their bags and cups with bold, colourful lettering and an updated version of their iconic Golden
I recently noticed that my LinkedIn profile was getting way more attention than it usually does (was it something I said?!), and after a brief check I saw that the increase came from people
Are videos part of your 2016 marketing budget?There is no better way to captivate your audiences then using video. Consumers are ten times more likely to engage with video than other online
Hitting a brief from scratch can sometimes feel like a military operation. You need to complete objectives, battle through varied workloads and keep your troops motivated. All the while you will be taking orders from a general who might change their mind, budget or timeframe every other week.
Emojis, backronymns and GIFs have become vital social media tools in today’s marketing mix. Used by approximately one in four people, it comes as no surprise that social media language is rapidly changing.
After meeting our ambitious first year targets, we outgrew a bedroom and now we have our very own ‘tree house’ in the heart of Shoreditch, something we've always wanted purely for the name.
People really don’t like overly pretentious language. When people choose to write like asses, readers disengage, get angry and – heaven forfend for us content marketers – bounce from the site, in search of text that’s more… on fleek.
We are delighted to announce that Memphis Barbecue restaurant Porky's have chosen the tree to run their marketing operations. We are thrilled to work with what we are sure is a big brand in the making, especially at such an early stage.
It was great to see David Rawlinson, founding Director of Restaurant Property, appear on Bloomberg news last week. David was asked onto the show with Michelin Star holder Ollie Dabbous, of Dabbous restaurant fame, to discuss the importance of the Michelin Star to the modern restaurateur.
1.49 billion people across the world are active on Facebook every month. The other 5 billion don’t use the Internet. At all!
We’ve all experienced it: you’re on the tube, halfway through an important phone call with your boss, and then you go underground and your call is brought to a premature end. Don’t despair, here are some ways to make that delightful time spent on the dusty, sweaty underground a bit more productive.
The evening was spent learning about the world’s most wonderful drops as our very own Chairman, Ray Andrews, hosted the entire team.
It seems that a tube strike is never too far away these days. We tend to be an office of troopers, but sometimes you just have to throw your hands up and say that a two hour bus ride to work means other plans might be more sensible. We’re an office of collaborators too, working best when we’re all in one room sharing and communicating. So if the office has to close, but you still want to see those darling faces of your team members the next day, where can you go? Here are our favourite places to work together when the office is out of bounds.
We’ve all struggled through times where the last thing we want to do is the task we have to do. Anything might be more interesting: making the next drinks round for the office, organising your stationary cupboard; staring mindlessly out of the window...
Whether as a result of Anthon’s deafening sneezes or Tom’s deep techno, we are now being heard overseas. I can only assume that’s why Kyocera gave us a call.
I am sure many of you would agree, as the good weather settles in, so does that burning desire to go and enjoy this brief shift of the barometer reading and spend the time in a nice beer garden enjoying a cold one.
The chances are, if you’ve looked for a flatshare in Europe, you will have come across EasyRoommate.
This was the third time I’d found myself stood in the middle of the magnificent Google London offices. This time, it was for the IDM Annual Lecture.
We’ve all been there: sat at a desk, willing, praying, that your brain will zone in on your inner creativity.
Throughout my entire career, sales has been a pivotal part of my role. In my earliest years in the leisure industry, I spent my nights ushering students and party-goers into nightclubs whilst at Uni. These days, here at the tree we work with international B2B and B2C clients, helping to support them acquire and excite new and existing customers.
Last week, our friends at Yieldify put out a great piece on the importance of data visualisation. Infographic representation is an immediately accessible way to give readers information, and we think it’s great.
In our latest newsletter we quoted James Cameron, saying, “I'm a storyteller; that's what exploration really is all about. Forge your business’s future by creating and telling fresh interesting stories.
It’s official, Jenrick Group will once again be named as one of the Sunday Times’ 100 Best Companies to Work for in 2015. This makes the prospect of working alongside them – to refresh their brand and rebuild their website – a juicy one.
We’ve been in our element in recent weeks, teaming up with Rosetta Stone to deliver an interactive digital campaign to drive Valentine’s Day sales.
Our brains are being reprogrammed. In fact, the way in which we think has already completely shifted.
If 2014 saw the rise of content marketing, 2015 is set to be the year of interactive content and gamification.
The rise of neuroscience is causing some marketeers to run scared, but it should be a cause for celebration! Here's why.
As a group of people who think about and produce great digital content for a living, we spend a lot of our time outside of work surrounded by and thinking about technology. In the last week we saw the Consumer Electronics Show (CES) take hold of Las Vegas. With it, we learnt of a few new technologies that made us sit up and think.
A quick caveat: This is pub chat for those interested in language, and it begins with a question.
At the beginning of the month, we were delighted to join forces with Restaurant Property - one of the UK’s leading leisure property consultancies - to deliver a fully integrated, sales-led content marketing and social media strategy.
They say Thursday’s are the new Friday, which is something I can vouch for. However, my tender head was worth it after a few drinks in front of our capital’s most forward thinking and diverse art.
Inexpensive, simple things can make a whole lot of difference to how you and your business are perceived. It’s all about adding a little charm.
As the tree moves forward into new and exciting relationships, we found ourselves mixing with the stars at this year's Golden Foot Awards in Monaco. And it was something special...
Cracking the social media nut is tough. Brands and products without the clout of Apple and its new watch often find it difficult to gain interest, followers, traffic and sales through social channels.
First off, my Grandparents were Scottish and my mother was Scottish. I am therefore half Scottish - often reminded by a middle name of Wallace, but that’s almost beside the point.
As an Apple obsessive I, along with the rest of the UK, was excited by the media frenzy that followed the latest watch and phone announcements.
If someone has promised to send a piece of content viral through general public adoration, they’ve been telling porkies. In fact, I’d advise any client to take two steps back from people who consider themselves viral marketers. You don’t know where they’ve been.
They’ve always had one eye on content marketing. However, while discussing Repixl's content strategy we suggested that first they needed to take a look at their positioning and brand.
There is a continuous ‘hum’ from what I'd call premium content creators – folks in the film, music a television industry - about the value of their content and royalties as a result of the damage piracy is doing. Is it really doing that much harm? Or are there some real questions to be asked about how businesses commercialise content for today’s markets?
We have recently teamed up with Liquid Recruitment one of London and the South West’s premier housing recruitment agencies to support the growth and development of their content, digital and social activity.
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