Edward Fraser

Head of Content and Production

Edward Fraser

I love...

Drumming - 25%
Writing - 60%
Dogs - 15%

What attracted me to the tree?

The opportunity to build a team and service clients using your own style and ideas is exciting. That’s why I’m here. Dan may’ve twisted my arm a little too...

My experience

My journey from copywriter to a Managing Partner at the tree began at Tata Steel in South Wales. From there, I moved to Belgium to manage, produce and promote content for the likes of Philips, John Deere and NXP Semiconductors.

I’ve targeted markets throughout EMEA, NAM and APAC, practicing copywriting, project management, advertising, video production, social media and direct marketing.

With everything else behind me, the tree is by far the most inventive and imaginative organisation I have ever worked for. That's not an exaggeration, it is. Our vision is to continue developing an efficient, cost-effective service, governed by slick systems and processes.

We're now developing our own software, systems and products to enable us to reach beyond our competitors and into the future. Ultimately, our efforts, time and funds are being placed in a way that ensures we continuously progress and improve - both as a business and a set of individuals. 

Meet the team

Be interesting and interested. That's what we ask of our staff.

The opportunity to build a team and service clients using your own ideas is exciting, isn’t it?

No one would mind me saying that this is a diverse and unique mix of individuals.

...it’s a young, exciting organisation that’s ready to blossom

From my very first interview, I had a great feeling about the tree.

There’s a brilliant atmosphere here, and you can see that reflected in the quality of work.

Trying to overcome my crisp addiction one day at a time.

Design, Design, Design!!!

A mind is like a parachute – it doesn't work if it's not open!

You have to be tech sharp in marketing. We're developing our own products which is great.

Filming the moving world can generate masses of emotion for viewers

Why not try and have some fun with work, fancy a beer?

Jonathan Foan

Their passion for what they do is beyond infectious and is instantly inspiring.

There is such a collaborative nature working here.

Dominic Pearson


    If, like us, you prefer to talk through your ideas then get in touch!
    Call us for a chat, a coffee or a bottle of something cold.

    T: 0203 222 0077
    E: info@thisisthetree.com

    the tree house
    10c Printing House Yard,
    15 Hackney Road,

    E2 7PR
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