Yieldify - Technical web build

Improving lead generation for the abandonment technology elite

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With backing from Google Ventures, and a growth rate that’s seen Yieldify rise from four employees to 100 globally within 13 months, this marketing tech company are going places.

With eye-watering ambition, Yieldify approached us to support the development of a new multilingual, fully-optimised sales and lead generation website.

 

Solution

We knew Yieldify’s dynamics delivery of insightful content was going to be the key factor that drove leads through their new website. This was abandonment technology that didn’t leave the user with a bitter taste in their mouth.

To begin with, combining conversion expertise and Yieldify's own personalisation data we were able to unearth what drives user engagement and improves lead generation. From there we worked collaboratively with Yieldify as they designed a new and exciting agency-style website that set themselves apart from competitors.

Once the designs were completed, it was our technical team’s time to shine. Developing the site on Wordpress would enable future in-house amends to be made swiftly, as and when Yieldify required.

the tree’s development team set about a highly technical build which used the latest in HTML5 and JavaScript animations to bring content to life. We custom coded geo-targeting IP locators to deliver the site in up to 7 different languages dependent on user’s global location.

Content and forms were integrated into Hubspot to allow Yieldify’s marketing team the greatest flexibility to drive success through their digital campaigns. We even integrated the site’s data forms into Salesforce, to ensure Yieldify’s sales teams had the greatest visibility of potential leads to help improve customer acquisition.

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