Rosetta Stone - Interactive content marketing

In love with interactive content marketing

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The brilliant Rosetta Stone wanted to connect with more millennials, travellers and self-improvers. It was our job to push Rosetta Stone beyond previous campaigns and target key gifting dates, starting with Valentine’s Day.

The campaign had to be relevant to the UK, Germany and France, driving the sales of their 27 different language products.

Solution

We researched and wrote over 5,000 creative words for each language version of the site, forming a mix of unknown love stories, facts and key dating phrases. We also created video snapshots, edited and produced in-house for all 20 cities.

The site itself was a database-driven, multilingual, application built from scratch, along with a bespoke CMS to enable the reuse of the platform for reskinning and future campaigns. A 3D animated globe was developed, encouraging users to explore each city. We also created 48 highly animated banner ads in HTML5.

Results

k+
Sessions across all three platforms in just 5 weeks
k+
Users across all three platforms in just 5 weeks
%
Uplift in online sales from the week before campaign to week of Valentine’s Day
%
More direct sales than any other previous content marketing campaign

The process - all the way from the generation of creative ideas through to the project management, delivery, promotion and sales - was great! We met our targets and exceeded expectations for content marketing campaigns at Rosetta Stone in the future. We look forward to continuing our journey with the tree throughout this year.

Grant Reid - Head of Digital

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    Contact

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    T: 0203 222 0077
    E: info@thisisthetree.com

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