Attending large international trade events is expensive business. Sponsoring them is even more costly. So, how can you ensure that you get a return from such an investment? We put together a marketing campaign to raise awareness of Kyocera at the event and drive people to their awesome stand, helping them achieve and surpass their scanned lead record.
Kyocera were rock ‘n’ roll stars at this year’s Gartner Symposium in Barcelona. The Efficiency Rocks stand was the loudest there, and that was partly down to four weeks of design and promotion before the event. We identified attendees on Twitter and LinkedIn, raising key topics from the event, starting conversations and arranging meetings. We also used a series of blogs to drive sponsored paid posts on LinkedIn, ensuring that CIOs outside and other attendees outside of Kyocera’s network were familiar with the organisation before arrived. Kyocera also had two speaking sessions that were full before the event kicked-off, partly due to us live tweeting attendees while the event was happening.
“Kyocera attend events throughout the world, putting a lot of money, time and effort into them each time. The team at the tree helped us take the opportunity to create a digital buzz in the weeks leading to the event, enabling the team on the ground to convert attendees into leads. Their live tweeting and daily updates also meant that we were the most active organisation on the ground.”Oksana Ritchie, Marketing Manager
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