Kyocera - Event marketing campaign

Marketing campaign for B2B tech event

CurrentPage.Name

Attending large international trade events is expensive business. Sponsoring them is even more costly. So, how can you ensure that you get a return from such an investment? We put together a marketing campaign to raise awareness of Kyocera at the event and drive people to their awesome stand, helping them achieve and surpass their scanned lead record. 

Solution

Kyocera were rock ‘n’ roll stars at this year’s Gartner Symposium in Barcelona. The Efficiency Rocks stand was the loudest there, and that was partly down to four weeks of design and promotion before the event. We identified attendees on Twitter and LinkedIn, raising key topics from the event, starting conversations and arranging meetings. We also used a series of blogs to drive sponsored paid posts on LinkedIn, ensuring that CIOs outside and other attendees outside of Kyocera’s network were familiar with the organisation before arrived. Kyocera also had two speaking sessions that were full before the event kicked-off, partly due to us live tweeting attendees while the event was happening.

Results

+
Post event leads
+
Attended speaker sessions
+
Page views for top event blog

“Kyocera attend events throughout the world, putting a lot of money, time and effort into them each time. The team at the tree helped us take the opportunity to create a digital buzz in the weeks leading to the event, enabling the team on the ground to convert attendees into leads. Their live tweeting and daily updates also meant that we were the most active organisation on the ground.”  

Oksana Ritchie, Marketing Manager

Check out some of our latest projects

Kyocera

Bolstering ICT sales throughout Europe

View project

Purple

Driving jobs through paid advertising

View project

Yieldify

Improving lead generation for the abandonment technology elite

View project

    Contact

    If, like us, you prefer to talk through your ideas then get in touch!
    Call us for a chat, a coffee or a bottle of something cold.

    T: 0203 222 0077
    E: info@thisisthetree.com

    the tree house
    10c Printing House Yard,
    15 Hackney Road,

    London,
    E2 7PR
    Back to Top