Frezyderm - Summer Moments

Amazing Summer Moments

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Frezyderm is an internationally loved skincare brand that recently entered the UK market. Manufactured in Greece and available in over 20 different countries around the world, we were responsible for hitting the London market with a bang. Leading with the award-winning suncare ranges, we created a fully-integrated campaign capturing the unique charm of summer. 

The campaign was replicated for two different audiences, promoting the kids products to parents and the adult range to grown-up holiday goers. The campaign resulted in great coverage, engagement and sales increases. It also attracted a nomination for Best Integrated Campaign at the UK Social Media Communications Awards. 

 

Solution

We crafted a competition that would allow consumers to win an exclusive set of products for their ultimate summer skincare routine. Competition winners were announced every three days throughout the month giving consumers multiple chances to win. To win users entered via registering their email address, as well as liking or following Frezyderm on different social media channels. They could share their most memorable moments using #SUMMERMOMENTS. Ultimately, it was the user-generated content that shone beyond all else.

To engage consumers we created two short emotive videos targeting both audiences. These videos were then housed on two stunning, animated, HTML5, mobile responsive microsites. To handle the competition and build trust we integrated Rafflecopter to handle entries. These visually impactful campaign pages hosted specific CTAs for the competition, further information about Frezyderm products and a daily digest of informative skincare blogs. 

Results

+
Pieces of blogger and press coverage
+
Entries in just 2 weeks
%
Sales increase
+
Pieces of user-generated content

10/10 review – “I hate putting on SPF creams so much, I'd pretty much resigned myself to earlier wrinkles – but this is game-changing. Goes on like a soft, light primer. Touch-dry instantaneously. I'm in love."

Sunday Mirror

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