Chip off the Blog

Study on Independent Living for the Elderly and We Need Your Help!

Since 2001, the growth of the UK’s population aged 65 and over has increased 11%, with around 3.5 million of these people living alone. With a rise in the older population it’s not a surprise that

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How Social Media is Changing the Travel World

How Social Media is Changing the Travel World

Written by Dominic Pearson
on

Looking for a retreat to a stunning beach or captivating city? Then look no further than your social media feeds. Instead of visiting a well-known review site as inspiration for your next getaway, why

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Sharing is Caring, Thanks to Philippe Starck

Sharing is Caring, Thanks to Philippe Starck

Written by Grant Bennett
on

It’s 2017 and sharing is caring. Share a coke with friends. Tear and share your bag of Walker’s crisps. Share this post.  Luckily enough when the 2024 Olympics in Paris (pending a winning bid) roll

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Coca-Cola Promotes Recycling with Stop Motion Video

Coca-Cola Promotes Recycling with Stop Motion Video

Written by Zara Akhtar
on

Soft drinks brand, Coca-Cola has launched a new campaign to encourage consumers to go green by recycling its plastic bottles.At the centre of the Love Story campaign, created by Ogilvy and Mather

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HTC Launches PC-free VR Headset

HTC Launches PC-free VR Headset

Written by Tom Rhodes
on

Oculus Rift. Playstation VR. HTC Vive VR. What do these premium VR headsets have in common? Answer: they all require external hardware to run. This makes a premium VR experience hard to justify for

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Are You Our Next Account Manager?

Are You Our Next Account Manager?

Written by Tom Rhodes
on

The tree is looking for an experienced junior-to-mid-level Digital Account Manager and Project Manager to help with its expanding client base. As well as getting to work with the most intelligent,

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Helping Volunteers at North West Kent With the Development of a New  Website

Helping Volunteers at North West Kent With the Development of a New Website

Written by Daniel Andrews
on

Since the tree began, we’ve always wanted to support the community and give something back. That’s why we are proud to have supported North West Kent Volunteering Service over the last few months. Our

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Study on Independent Living for the Elderly and We Need Your Help!

Study on Independent Living for the Elderly and We Need Your Help!

Written by Daniel Andrews
on

Since 2001, the growth of the UK’s population aged 65 and over has increased 11%, with around 3.5 million of these people living alone. With a rise in the older population it’s not a surprise that

Read More...

Backlash Causes Brands to Pull Their Ads…. Too Soon?

Backlash Causes Brands to Pull Their Ads…. Too Soon?

Written by Lydia Geving
on

You may have already caught a glimpse of the McDonald’s advertisement of the child trying to find common ground with his deceased dad over a Filet-O-Fish, or the PepsiCo commercial fronting model

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My First Week as an Apprentice at the tree

My First Week as an Apprentice at the tree

Written by
on

I think however old or experienced you are, there is always a flutter of butterflies dancing in your stomach when you start a new chapter of your career. For me, I was terrified!Taking the leap of not

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Successful Online Marketing Strategies for Restaurants

Successful Online Marketing Strategies for Restaurants

Written by Masuda Khatun
on

It’s no longer enough for restaurants - particularly those aiming to scale their business model - to service and deliver for customers on the ground and rely on word-of-mouth marketing to attract customers.

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5 Questions to Ask Before Working with Beauty Influencers

5 Questions to Ask Before Working with Beauty Influencers

Written by Jonathan Foan
on

I’ve listed out the five questions I always ask myself before building an influencer marketing strategy for our clients.

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Breaking the Brand with Thomas Cook

Breaking the Brand with Thomas Cook

Written by Edward Fraser
on

Throw your brand book out of the window! Don’t, but perhaps next time you create a video think more laterally about how you give a nod to your brand values. That’s what Thomas Cook have done in this

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Is Snapchat Defying the Dot Com Model with $28bn Valuation?

Is Snapchat Defying the Dot Com Model with $28bn Valuation?

Written by Tom Rhodes
on

Many were sceptical of Snap – parent company of popular youth market-focussed Snapchat – as it started its first day of trading on the New York Stock Exchange yesterday.What were the criticisms? Well,

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Super Slow Motion Video Comes to Sony’s Latest Smartphone

Super Slow Motion Video Comes to Sony’s Latest Smartphone

Written by Zara Akhtar
on

Tech giant Sony has developed a new CMOS image sensor for smartphones allowing users to film spectacular slow motion videos at a whopping 960 frames per second (fps). This is four times slower than

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Typography Could've Saved the Oscars

Typography Could've Saved the Oscars

Written by Eleanor Mills
on

The Oscars 2017 will always be remembered because of the massive screw-up involving the wrong envelope for Best Picture. We all saw the astonishment on Jordan Horowitz’s face.

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Our Creative Charity Initiative with the Shoreditch Trust

Our Creative Charity Initiative with the Shoreditch Trust

Written by Madeline Lupori
on

In December, we joined forces with local charity Shoreditch Trust to deliver a creative workshop for young people in Hackney. It is a modern, local charity that covers several areas of community needs.

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How Your Staff Can Boost Digital Marketing Returns

How Your Staff Can Boost Digital Marketing Returns

Written by Madeline Lupori
on

Brand and marketing led businesses outperform their competitors. Fact. That said, you can only get the full benefit of your marketing investment if the employees of the organisation are on board.

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Are You #fooddancing to Sainsbury’s New Campaign?

Are You #fooddancing to Sainsbury’s New Campaign?

Written by Shelan Kafoor
on

Retailer and overall Jamie Oliver super fans Sainsbury’s have this week launched its energetic new marketing campaign which has been described as a “step change” in its advertising strategy. Check out

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Juv Got to Be Kidding Me: Juventus F.C. Club Crest Update

Juv Got to Be Kidding Me: Juventus F.C. Club Crest Update

Written by Grant Bennett
on

Italian football club Juventus has this week announced the latest incarnation of its club badge, receiving a mixed reception to say the least. It seems it’s going to take more than a contrasty

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Can Social Media Filter Fake News?

Can Social Media Filter Fake News?

Written by Madeline Lupori
on

In an easily influenced world that thrives on convenient news, rumours quickly grasp attention. As 2016 was a controversial year overall, the spreading of fake news did not help make it any

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Facebook Live Announce New Video Features

Facebook Live Announce New Video Features

Written by Zara Akhtar
on

Facebook have announced a series of new features for its live video streaming platform, Facebook Live.The most notable update is the ability for businesses and brands using Facebook Pages, to

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Top 3 Technology Trends To Take On

Top 3 Technology Trends To Take On

Written by
on

As we wave off 2016 into the distance, we thought we would take some time to give you our predictions on some of 2017’s tipped tech trends.

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Cutting-Edge Digital Trends for Restaurant and Leisure Brands

Cutting-Edge Digital Trends for Restaurant and Leisure Brands

Written by Masuda Khatun
on

Timing is everything, especially in the restaurant industry. From the food to the culture, design and location, getting it just right can be a subtle blend of everything all at the same time – that includes marketing.

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Our Pick: The Xmas Adverts of 2016

Our Pick: The Xmas Adverts of 2016

Written by Shelan Kafoor
on

It’s December, and all you need to do is switch on your TV or log onto social media to know Christmas is coming.

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Kingsmill Unveils U-Turn Packaging Design

Kingsmill Unveils U-Turn Packaging Design

Written by Grant Bennett
on

Earlier this month, bread brand Kingsmill debuted their latest packaging design as part of a £10 million marketing investment.

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Snapchat Augments Reality in New Update

Snapchat Augments Reality in New Update

Written by
on

Launched in 2011, Snapchat has taken the world by storm and become one of the most widely used photo sharing apps.

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Facebook Launch Sponsored Ads in Messenger App

Facebook Launch Sponsored Ads in Messenger App

Written by Zara Akhtar
on

Facebook have unveiled their newest feature to help brands connect with users on Facebook Messenger.

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Coca-Cola Sponsor Custom Emoji on Twitter

Coca-Cola Sponsor Custom Emoji on Twitter

Written by
on

The infamous Coca-Cola truck arrived earlier this month….on Twitter! Coca-Cola have sponsored their own custom red truck emoji that appears when the hashtag #HolidaysAreComing is used in a tweet.

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Exciting Hospitality Social Media Inspiration

Exciting Hospitality Social Media Inspiration

Written by
on

Looking for a way to inject some new blood into your social strategy for your hospitality business? I’ve gathered some examples of where brands have shown their social media metal.1. Victory Auto

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Note Taking Apps for Great Thinkers

Note Taking Apps for Great Thinkers

Written by Tom Rhodes
on

I have it on good authority that I am a great note-taker. I’ve been told – not just by my Mum.At the tree, the most important thing about attending a meeting is making sure you capture the detail.

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We're Hiring – Junior Designer

We're Hiring – Junior Designer

Written by Grant Bennett
on

Junior Designer: We are looking for the next spark to set this place on fire. You will have between 1 – 3 years’ experience, with bags of ambition to expand your creative and commercial horizons.

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British Heart Foundation Uses Twitter to Save Lives

British Heart Foundation Uses Twitter to Save Lives

Written by Shelan Kafoor
on

The British Heart Foundation have teamed up with Twitter to set up an interactive campaign, showing Twitter users’ chances of surviving a cardiac arrest.

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Ned's Internship at the tree

Ned's Internship at the tree

Written by Edward Fraser
on

At the tree we’ve been happyto have Ned Cassey join us in the treehouse for a one-week internship. With a hunger for all things creative, we knew he’d be a good fit.Why did you originally contact the

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Robert Downey Jr to Voice Zuckerberg’s New AI Butler

Robert Downey Jr to Voice Zuckerberg’s New AI Butler

Written by Tom Rhodes
on

Exciting news for fans of Iron Man and Mark Zuckerberg - Robert Downey Jr. is set to voice Facebook CEO Mark Zuckerberg’s New AI Butler: Jarvis.According to The Drum, Zuckerberg is aiming to be the

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Are Social Media Platforms Reducing Your Organic Visibility?

Are Social Media Platforms Reducing Your Organic Visibility?

Written by
on

You’re not alone. We are all suffering from the fact that our posts are reaching fewer and fewer people, especially on Facebook.

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Throwback Branding

Throwback Branding

Written by Grant Bennett
on

With its recent facelift, even more recent than the completely flat 2014 rebrand, NatWest has become the second major corporate identity that has gone back in time and implemented a purposefully retro

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Trend Setters in Motion Graphics Transitions

Trend Setters in Motion Graphics Transitions

Written by
on

Motion graphics can be mesmerising. One particularly interesting and important part of creating an animation is transition: in other words, how to move smoothly from visual A to visual B. Taking

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Doing it with The Drum

Doing it with The Drum

Written by
on

The Drum has been at the heart and soul of the marketing world for over 30 years, and we’re forever perusing the magazine at the office to gain inspiration and learn about what the rest of our

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Emily’s Internship at the tree

Emily’s Internship at the tree

Written by Zara Akhtar
on

Here at the tree, we’ve had the pleasure of having the lovely Emily Jackson join us as part of a 2-week internship.

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What to Look for in a Marketing Agency

What to Look for in a Marketing Agency

Written by Tom Rhodes
on

There are plenty of things that a blog post titled ‘What to Look for in a Marketing Agency’ could be. It could make bold, sweeping statements about the nature of marketing in 2016 and beyond, it could just be a good excuse to blow our own trumpet.

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How Social is Disrupting the Traditional Housing Market

How Social is Disrupting the Traditional Housing Market

Written by Tom Rhodes
on

The online housing market is one of the most disruptive verticals around these days. Social media has a big part to play, of course, so here, we thought we’d curate some of our favourite social ideas

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A Year in Our New Home: What’s New?

A Year in Our New Home: What’s New?

Written by Daniel Andrews
on

This sounds cliché, but another annual marker in the diary has sailed past and I wonder where the time has gone.Truth is, since flying our humble bedroom beginnings to typically edgy factory

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Real Pokémon GO Marketing Tips for Your Business

Real Pokémon GO Marketing Tips for Your Business

Written by Edward Fraser
on

Is this just a fad or are we really on the brink of a Tron Universe? As we speak, Nintendo’s stocks are surging, malware is spreading like wildfire and grown-ups are writing to tell other grown-ups

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Infographic - Modern Marketing For The Online Property Boom

Infographic - Modern Marketing For The Online Property Boom

Written by Daniel Andrews
on

The property market has officially been modernised, but who are the rockstars of the online property world? Also, how are they using digital marketing to compete at the top of the ranks? Discover more.

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5 Cool Consumer Initiatives Happening at the tree

5 Cool Consumer Initiatives Happening at the tree

Written by Edward Fraser
on

Shamelessly, this post is 100% about our young, leafy agency and its clients. Creative ideas at the tree are shining, even if the weather isn’t. In addition to pushing long-term client strategies,

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How to Own Your Next Client Meeting

How to Own Your Next Client Meeting

Written by Tom Rhodes
on

Anybody in a client services role knows that first impressions count. I like to think that that extends to ‘all impressions’ – why should the first meeting with a new client be any better or worse

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The Right Call? Activists Forcing Sky News to Drop FGM Footage

The Right Call? Activists Forcing Sky News to Drop FGM Footage

Written by Tom Rhodes
on

Sky News doesn’t have the best reputation. It’s true. Now, the controversial broadcaster has come under pressure from activists to scrap the planned broadcast of a controversial film from Somalia

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Labour to Hail AI Revolution with Universal Basic Income

Labour to Hail AI Revolution with Universal Basic Income

Written by Tom Rhodes
on

Are you prepared for the technological revolution? According to the Guardian, notable figures in the Labour Party like Shadow Chancellor John McDonnell have revealed that the party is considering the

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Video Social Messaging App Snaps up Deal with Wimbledon!

Video Social Messaging App Snaps up Deal with Wimbledon!

Written by Tom Rhodes
on

Snapchat. Some people love it; some people hate it. Apparently though, it’s popular enough to have 10 million people use it every day here in the UK. That makes the United Kingdom the platform’s

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Twitter Removes Photos from 140-Character Limit

Twitter Removes Photos from 140-Character Limit

Written by Zara Akhtar
on

It’s finally happening! Twitter are going to remove photos and videos from the 140-character limit.That means you’ll be able to attach media including photos, gifs, polls and quoted tweets without

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Instagram’s New Logo – Love It or Loathe It?

Instagram’s New Logo – Love It or Loathe It?

Written by Zara Akhtar
on

Earlier this month, Instagram debuted their newest multi-coloured logo design and updated their in-app look.A colourful logoThe new icon was inspired by the previous app icon, a retro-looking camera.

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Our Five Favourite Photography Sites

Our Five Favourite Photography Sites

Written by Zara Akhtar
on

Here at the tree, we understand that a good image is a vital part of content marketing. Research has shown that content with relevant images gets 94% more views than content without relevant images.

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Swatting up on our Education Client: QA Education

Swatting up on our Education Client: QA Education

Written by Tom Rhodes
on

How could we say no? One of our latest clients is the higher education provider QA Higher Education, who have partnerships with great universities like Northumbria University and University of Ulster.

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Our Top 20 Most Powerful Ads

Our Top 20 Most Powerful Ads

Written by
on

We’re all aware of the power of advertising. We see them everyday on the bus, we see them while flicking through a magazine at lunch or watching the TV in the evenings. Often, we pay no attention to

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What Does Great Social Media Look Like?

What Does Great Social Media Look Like?

Written by
on

It’s hard to remember the world of marketing before social media, but as part of the magical generation old enough to remember that world, yet young enough to be fully immersed in it, I like to remind

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Domino's Packaging Redesign “Back to Base-ics”

Domino's Packaging Redesign “Back to Base-ics”

Written by Grant Bennett
on

In an age where sharing heavily filtered images of every meal or snack we ingest is the norm, it’s surprising that more companies aren’t taking advantage of our distinct need to show off!

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Email Marketing Success Using Emojis

Email Marketing Success Using Emojis

Written by Zara Akhtar
on

Emojis are swiftly becoming an essential engagement tool for marketers in the UK. Brands are continuously working to make an emotional connection with their customers. Words can’t always deliver

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YouTube Live-Streams in Virtual Reality

YouTube Live-Streams in Virtual Reality

Written by Zara Akhtar
on

YouTube are launching live-streamed 360-degree videos to its service complete with 3D sound.The Google-owned platform said concerts from the Coachella festival in California would be the first to

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Instagram Introduces 'featured' video channels

Instagram Introduces 'featured' video channels

Written by Zara Akhtar
on

Video continues to dominate the web.Instagram has launched a new feature that recommends video channels in their Explore section based on a user’s likes. The channels include “Videos You Might Like”

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Only Experience Has the Answer

Only Experience Has the Answer

Written by Zara Akhtar
on

After carrying out work experience at a hardware company, an accountancy firm and a nursery in Stanmore (North London). I decided it was time for a change. I’d always had a passion for the creativity,

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What Does 2016 Hold for Content Marketing

What Does 2016 Hold for Content Marketing

Written by Daniel Andrews
on

Recently, Ed and Tom wrote reflective posts that explore the discoveries of last year. In contrast, I wanted to explore the year ahead, not just for the tree but for the content industry as a whole.

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Looking Good with International Client, Frezyderm

Looking Good with International Client, Frezyderm

Written by Zara Akhtar
on

Perhaps Frezyderm were drawn to our glowing skin?Our latest client win is a leading skin care brand founded in sunny Greece. As industry market leaders in Greece, they also enjoy fantastic success in

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PepsiMoji? Pepsi Prepares for a Global Emoji Can and Bottle Campaign

PepsiMoji? Pepsi Prepares for a Global Emoji Can and Bottle Campaign

Written by Zara Akhtar
on

Pepsi is the latest big consumer brand to make emojis the centrepiece of a campaign.Over 70 exclusive emojis are set to roll out on Pepsi bottles and cans this summer in an attempt to convince people

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Twitter’s Timeline Changes – Will This Affect Your Brand?

Twitter’s Timeline Changes – Will This Affect Your Brand?

Written by Zara Akhtar
on

Twitter has introduced a new timeline feature that allows users to catch up on important tweets.Twitter says it will use a user’s past activity to predict which Tweets they might like to see the most

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Is The Facebook App Draining Your Battery Life?

Is The Facebook App Draining Your Battery Life?

Written by Zara Akhtar
on

Want to make the battery last longer on your iPhone?New tests have revealed that the IOS Facebook app drains battery life even when it isn’t being used. Uninstalling the Facebook app and switching to

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What Did I Learn from Our Organisation Last Year?

What Did I Learn from Our Organisation Last Year?

Written by Edward Fraser
on

It would be wrong to blindly look at this year without reflecting on the last. Here are some useful things that I learned.

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McDonald’s New Makeover? Love It or Loathe It?

McDonald’s New Makeover? Love It or Loathe It?

Written by Zara Akhtar
on

McDonald’s clown-like red, white and yellow packaging is in for a huge change. The chain has revamped their bags and cups with bold, colourful lettering and an updated version of their iconic Golden

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One Year at the tree: Clients, Content and Camaraderie

One Year at the tree: Clients, Content and Camaraderie

Written by Tom Rhodes
on

I recently noticed that my LinkedIn profile was getting way more attention than it usually does (was it something I said?!), and after a brief check I saw that the increase came from people

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Infographic – Why Videos Should Be In Your 2016 Marketing Budget?

Infographic – Why Videos Should Be In Your 2016 Marketing Budget?

Written by Zara Akhtar
on

Are videos part of your 2016 marketing budget?There is no better way to captivate your audiences then using video. Consumers are ten times more likely to engage with video than other online

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How to Attack a Brief

How to Attack a Brief

Written by
on

Hitting a brief from scratch can sometimes feel like a military operation. You need to complete objectives, battle through varied workloads and keep your troops motivated. All the while you will be taking orders from a general who might change their mind, budget or timeframe every other week.

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The New Language of Social Media

The New Language of Social Media

Written by Zara Akhtar
on

Emojis, backronymns and GIFs have become vital social media tools in today’s marketing mix. Used by approximately one in four people, it comes as no surprise that social media language is rapidly changing.

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Will we be Startup Agency of the Year?

Will we be Startup Agency of the Year?

Written by Edward Fraser
on

After meeting our ambitious first year targets, we outgrew a bedroom and now we have our very own ‘tree house’ in the heart of Shoreditch, something we've always wanted purely for the name.

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Low-Frequency Words, High-Frequency Success: Subverting the Anti-Snob Culture

Low-Frequency Words, High-Frequency Success: Subverting the Anti-Snob Culture

Written by
on

People really don’t like overly pretentious language. When people choose to write like asses, readers disengage, get angry and – heaven forfend for us content marketers – bounce from the site, in search of text that’s more… on fleek.

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Bringing home the bacon with Porky's

Bringing home the bacon with Porky's

Written by Daniel Andrews
on

We are delighted to announce that Memphis Barbecue restaurant Porky's have chosen the tree to run their marketing operations. We are thrilled to work with what we are sure is a big brand in the making, especially at such an early stage.

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CLIENT STORY: Restaurant Property Shine on Michelin Star Debate

CLIENT STORY: Restaurant Property Shine on Michelin Star Debate

Written by
on

It was great to see David Rawlinson, founding Director of Restaurant Property, appear on Bloomberg news last week. David was asked onto the show with Michelin Star holder Ollie Dabbous, of Dabbous restaurant fame, to discuss the importance of the Michelin Star to the modern restaurateur.

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Facebook vs Twitter: No Clash of the Titans, No David vs Goliath

Facebook vs Twitter: No Clash of the Titans, No David vs Goliath

Written by
on

1.49 billion people across the world are active on Facebook every month. The other 5 billion don’t use the Internet. At all!

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How to Be More Productive When You’re Underground

How to Be More Productive When You’re Underground

Written by Tom Rhodes
on

We’ve all experienced it: you’re on the tube, halfway through an important phone call with your boss, and then you go underground and your call is brought to a premature end. Don’t despair, here are some ways to make that delightful time spent on the dusty, sweaty underground a bit more productive.

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Wine tasting: the tree gets caught up in vines

Wine tasting: the tree gets caught up in vines

Written by Edward Fraser
on

The evening was spent learning about the world’s most wonderful drops as our very own Chairman, Ray Andrews, hosted the entire team.

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Tube strike: The best alternative places to work for the day

Tube strike: The best alternative places to work for the day

Written by
on

It seems that a tube strike is never too far away these days. We tend to be an office of troopers, but sometimes you just have to throw your hands up and say that a two hour bus ride to work means other plans might be more sensible. We’re an office of collaborators too, working best when we’re all in one room sharing and communicating. So if the office has to close, but you still want to see those darling faces of your team members the next day, where can you go? Here are our favourite places to work together when the office is out of bounds.

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The concentration game

The concentration game

Written by Tom Rhodes
on

We’ve all struggled through times where the last thing we want to do is the task we have to do. Anything might be more interesting: making the next drinks round for the office, organising your stationary cupboard; staring mindlessly out of the window...

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CLIENT STORY: Going global with Kyocera

CLIENT STORY: Going global with Kyocera

Written by Edward Fraser
on

Whether as a result of Anthon’s deafening sneezes or Tom’s deep techno, we are now being heard overseas. I can only assume that’s why Kyocera gave us a call.

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Why not make web users jump through hoops?

Why not make web users jump through hoops?

Written by Edward Fraser
on

Can we ask more of our users for bigger benefits? I think so.

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99 bottles of beer on the wall

99 bottles of beer on the wall

Written by
on

I am sure many of you would agree, as the good weather settles in, so does that burning desire to go and enjoy this brief shift of the barometer reading and spend the time in a nice beer garden enjoying a cold one.

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CLIENT STORY: Buddying-up with EasyRoommate

CLIENT STORY: Buddying-up with EasyRoommate

Written by Edward Fraser
on

The chances are, if you’ve looked for a flatshare in Europe, you will have come across EasyRoommate.

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The IDM Annual Lecture - A glimpse into 'The Worlds Local Bank'

The IDM Annual Lecture - A glimpse into 'The Worlds Local Bank'

Written by Daniel Andrews
on

This was the third time I’d found myself stood in the middle of the magnificent Google London offices. This time, it was for the IDM Annual Lecture.

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How to zone in on your inner creativity

How to zone in on your inner creativity

Written by Tom Rhodes
on

We’ve all been there: sat at a desk, willing, praying, that your brain will zone in on your inner creativity.

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Why do we sell at people rather than for them?

Why do we sell at people rather than for them?

Written by Daniel Andrews
on

Throughout my entire career, sales has been a pivotal part of my role. In my earliest years in the leisure industry, I spent my nights ushering students and party-goers into nightclubs whilst at Uni. These days, here at the tree we work with international B2B and B2C clients, helping to support them acquire and excite new and existing customers.

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5 fantastic data visualisation infographics

5 fantastic data visualisation infographics

Written by
on

Last week, our friends at Yieldify put out a great piece on the importance of data visualisation. Infographic representation is an immediately accessible way to give readers information, and we think it’s great.

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Snappy creative tips to jumpstart your business

Snappy creative tips to jumpstart your business

Written by Edward Fraser
on

In our latest newsletter we quoted James Cameron, saying, “I'm a storyteller; that's what exploration really is all about. Forge your business’s future by creating and telling fresh interesting stories.

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CLIENT STORY: One of the UK's top employers picks the tree

CLIENT STORY: One of the UK's top employers picks the tree

Written by Daniel Andrews
on

It’s official, Jenrick Group will once again be named as one of the Sunday Times’ 100 Best Companies to Work for in 2015. This makes the prospect of working alongside them – to refresh their brand and rebuild their website – a juicy one.

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CLIENT STORY: Romancing with Rosetta Stone

CLIENT STORY: Romancing with Rosetta Stone

Written by Edward Fraser
on

We’ve been in our element in recent weeks, teaming up with Rosetta Stone to deliver an interactive digital campaign to drive Valentine’s Day sales.

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Being remembered in a world of disposable experiences

Being remembered in a world of disposable experiences

Written by Edward Fraser
on

Our brains are being reprogrammed. In fact, the way in which we think has already completely shifted.

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How interactivity and gamification will define 2015

How interactivity and gamification will define 2015

Written by Tom Rhodes
on

If 2014 saw the rise of content marketing, 2015 is set to be the year of interactive content and gamification.

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Why marketeers should embrace the rise of 'neuro-b*llocks'

Why marketeers should embrace the rise of 'neuro-b*llocks'

Written by Tom Rhodes
on

The rise of neuroscience is causing some marketeers to run scared, but it should be a cause for celebration! Here's why.

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Technology and the tree: What we learnt from CES

Technology and the tree: What we learnt from CES

Written by Tom Rhodes
on

As a group of people who think about and produce great digital content for a living, we spend a lot of our time outside of work surrounded by and thinking about technology. In the last week we saw the Consumer Electronics Show (CES) take hold of Las Vegas. With it, we learnt of a few new technologies that made us sit up and think.

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We use language in ways that we don’t realise

We use language in ways that we don’t realise

Written by Edward Fraser
on

A quick caveat: This is pub chat for those interested in language, and it begins with a question.

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Our stamp on the London restaurant scene

Our stamp on the London restaurant scene

Written by Daniel Andrews
on

At the beginning of the month, we were delighted to join forces with Restaurant Property - one of the UK’s leading leisure property consultancies - to deliver a fully integrated, sales-led content marketing and social media strategy.

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Art in London is a contrasting collision of worlds

Art in London is a contrasting collision of worlds

Written by Daniel Andrews
on

They say Thursday’s are the new Friday, which is something I can vouch for. However, my tender head was worth it after a few drinks in front of our capital’s most forward thinking and diverse art.

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How inexpensive ideas make a huge difference to businesses

How inexpensive ideas make a huge difference to businesses

Written by Edward Fraser
on

Inexpensive, simple things can make a whole lot of difference to how you and your business are perceived. It’s all about adding a little charm.

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We went to Monaco... In the name of sponsorship

We went to Monaco... In the name of sponsorship

Written by Daniel Andrews
on

As the tree moves forward into new and exciting relationships, we found ourselves mixing with the stars at this year's Golden Foot Awards in Monaco. And it was something special...

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Five writing tips for personable social media

Five writing tips for personable social media

Written by Edward Fraser
on

Cracking the social media nut is tough. Brands and products without the clout of Apple and its new watch often find it difficult to gain interest, followers, traffic and sales through social channels.

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I love Scotland... and why not?

I love Scotland... and why not?

Written by Ray Andrews
on

First off, my Grandparents were Scottish and my mother was Scottish. I am therefore half Scottish - often reminded by a middle name of Wallace, but that’s almost beside the point.

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Apple: Master of disguise or magician?

Apple: Master of disguise or magician?

Written by Daniel Andrews
on

As an Apple obsessive I, along with the rest of the UK, was excited by the media frenzy that followed the latest watch and phone announcements.

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Why going viral is a lost cause

Why going viral is a lost cause

Written by Edward Fraser
on

If someone has promised to send a piece of content viral through general public adoration, they’ve been telling porkies. In fact, I’d advise any client to take two steps back from people who consider themselves viral marketers. You don’t know where they’ve been.

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Consumer rebranding for snappy Repixl

Consumer rebranding for snappy Repixl

Written by Edward Fraser
on

They’ve always had one eye on content marketing. However, while discussing Repixl's content strategy we suggested that first they needed to take a look at their positioning and brand.

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Money from content: The value of free media

Money from content: The value of free media

Written by Daniel Andrews
on

There is a continuous ‘hum’ from what I'd call premium content creators – folks in the film, music a television industry - about the value of their content and royalties as a result of the damage piracy is doing. Is it really doing that much harm? Or are there some real questions to be asked about how businesses commercialise content for today’s markets?

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Liquid lead generation for social housing

Liquid lead generation for social housing

Written by Daniel Andrews
on

We have recently teamed up with Liquid Recruitment one of London and the South West’s premier housing recruitment agencies to support the growth and development of their content, digital and social activity.

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Contact

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Call us for a chat, a coffee or a bottle of something cold.

T: 020 3362 9494
E: info@thisisthetree.com

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15 Hackney Road
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E2 7PR