Our approach

Together, we can reach your customers with unique, creative content marketing strategies. It’s all about crafting content with character. We assist Marketing Managers, Business Directors and just about anyone who wants to swiftly improve their business with fresh and inventive marketing techniques.

We encourage staff to be interesting and interested. We urge them to work smartly and at pace.

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Biology of the tree...

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It’s the little things that count. That’s why our first step is always to understand you and your business entirely. Under the microscope, we research your markets and competitors; this insight helps us cultivate meaningful content.

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Content marketing is an art but also a thoughtful science. In addition to the big creative ideas, we’ll always tell you exactly where your return is going to come from. We’re meticulous with strategy and planning and will make no apologies for challenging your processes. This is how successful content is created, placed and promoted.

Enrich your thinking

Creativity is the root of everything we do. We live to craft beautiful moments and deliver captivating customer experiences. We think conceptually and thematically about all aspects of content marketing to further your goals in new and innovative ways you may never have considered.

Get creative

We track your content from seed to the moment it's fully flourishing. Each campaign and activity will be backed by figures to prove your success.

Measure your success

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About us

the tree has grown from bedroom beginnings into one of London’s freshest content marketing agencies.

We’re a heady mix of young marketeers and experienced business people, with more than 50 years’ experience in marketing, advertising and content services.

We offer one holistic view of the entire marketing sector. Our clients see us as their full-service, in-house marketing team – just without the overheads of management costs and wage bills.

Our people are experienced in both B2C and B2B content marketing.

Everything we do is bound by unique creativity and technology driven campaign strategies that yield the strongest results.

Content is at the core of what we do. Whether that’s owned, acquired, earned or commercialised, content is everything.

78% of Chief Marketing Officers think custom content is the future of marketing.

Demand Metric, 2015

Check out some of our latest projects

Frezyderm

Amazing Summer Moments

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Northumbria University

University website design and build

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Rosetta Stone

In love with interactive content marketing

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Easyroommate

Real time content marketing for the property sector

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Porky's BBQ

Multi-site, integrated restaurant marketing

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Yieldify

Improving lead generation for the abandonment technology elite

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    Services

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    Core services

    Design

    We craft user-loving design. Our experienced designers combine conceptual thinking with technical delivery for extraordinary results online, in print and on mobile.

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    Build

    We work with a variety of CMS and across a wide number of languages, so whether you’re building sales, increasing engagement or creating your first online presence in old markets or new, we’ve got the solution.

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    Copywriting

    Our written capabilities are unrivalled. We have expertise in penning everything from snappy scripts through to brand documents, SEO optimised web pages, blogs and whitepapers

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    Branding

    You can’t build sales without a brand. We’ll take you on a process of discovery, unearthing your founding values and transmitting them through a strong visual identity designed to pip your competitors.

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    Social Media

    Applying a strategic, personable and creative plan is the only way to build communities and grow social channels. We use content calendars to optimize our use of content. We target influencers’ social channels and deploy our secret weapon of general chitchat to deliver outstanding ROI for your social media presence.

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    General expertise

    Video & Animation

    There is no more powerful way to captivate your audiences. We have a storytelling approach to film and motion graphics, matching them perfectly with music and words to create beautiful and purposeful content.

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    Mobile

    Not many have thought about their mobile presence, so be the first to initiate your mobile revolution. For your first mobile step or scintillating strategy and development ideas, do get in touch.

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    Monetising Content

    Do you want content to deliver more than a message? Powerful content can unlock revenue too. Through contract publishing, premium content and media sales, you can realise the monetary value of content.

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    Partnerships & Affiliates

    If two brains are better than one, how about three, four or more? We create mutually beneficial partnerships between clients and strategic media owners. We also identify the most lucrative affiliate partnerships, using our reputation for quality content to gain access to their networks.

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    Media Planning

    Today, every marketing campaign worth its salt has thought about some form of advertising spend. We build PPC and media strategies across social media, AdWords, Bing, display and native to get the most out of your marketing budget.

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    A few brands we’ve helped:

    Biggest content marketing challenges
    for marketers (%)

    Lack of time
    Lack of budget
    Producing engaging content
    Producing enough content

    Ref: Content Marketing Institute/DMA UK

    our testimonials

    • “After successfully working with the tree at Rosetta Stone Europe, I reached out again in my new role as Head of Marketing at EasyRoommate. The goal was simple, to deliver more quality traffic, leveraging social media and SEO optimised content. the tree were great in starting with an in-depth audit, to identify opportunities and strategies which could deliver significant, long term growth in traffic. One thing I have always loved about the tree, is their quick turnaround and quality of execution. The strategy and tactics were quickly deployed and target KPI's set. The results were great, with double digit growth numbers in both social engagement and traffic not to mention treble digit growth in traffic to the blog."  

      Michael Benjamin - Head of Global Marketing , Easyroommate
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    • The process - all the way from the generation of creative ideas through to the project management, delivery, promotion and sales - was great! We met our targets and exceeded expectations for content marketing campaigns at Rosetta Stone in the future. We look forward to continuing our journey with the tree throughout this year.

      Grant Reid - Head of Digital , Rosetta Stone
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    • “This was a big task to complete in such a short timeframe. The team at the tree responded quickly to our brief and drove the project from day one. They even allowed for creative user-experience innovations that we hadn’t expected, like hover states and iconography. They’ve taken what we had and future-proofed it for the foreseeable future.”

      Katherine Trewern, Marketing Manager , Northumbria University
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    • “It took very little time for the tree to grasp where we were going with this. Everything from the logo to the words on the website was crafted by them, and we have had remarkable feedback from customers and industry specialists. Everyone loves it. We’re now looking forward to doing the team proud by pushing the brand onwards and upwards. Come and join in the fun!”

      Rufus Wickham – Founding Director, Cure + Cut
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    • I’ve been delighted to see the knowledge and team behind the account grow and grow. With ambitious targets to hit, the tree are well-equipped to drive Conspicuous to new levels of success using the latest content marketing techniques.

      Rob Wachman - Founder, Conspicuous
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    • We want to be the leisure consultant of choice for landlords who might enjoy the finer things in life. This brochure really lifts our approach when entering a meeting, giving these very influential people a reason to remember us. The process was also inspiring as clients willingly submitted references and images.

      Mark Calder - Sales Director, Restaurant Property
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    • the tree have worked really well to supplement our in-house marketing team. Working closely together, they have been able to provide an extra dimension of support, visibility and exposure in our market. We are now looking to even bigger and better things this year, and we will continue to turn to the team at the tree for support.

      Toby Thwaites - CEO, Purple
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    • It was great to see the initial lift in traffic and an almost instant boost in CV uploads. the tree worked hard to help us by nurturing and tweaking the account to try and filter the most relevant CVs which is the tricky process with regards to tracking.     

      Charlotte Crook - Marketing Manager, Purple
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    • We have always been known for living and breathing our brand, but this has given us a new lease of life. After working with the tree, the business looks much smarter and we are already working to our fresh brand values and vision on a daily basis. Engaging the team in the process of rebranding was also great, as they could see the level of effort that goes into creating a happy, successful workplace.

      Tom Dean - CEO and Founder , Farsight
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    • We certainly took the lead from the tree when it came to our new site. They believed strongly in their proposal to create a dynamic site, where content, jobs and videos are all linked and work alongside each other throughout the site. As you can see, the final result is way beyond any of our competition and a step above most websites that you will come across online.

      Donna Butler - Sales and Operations Director, Farsight
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    • The process from start to finish was one of discovery for us, and the tree guided us through it with great creative and professional drive. It wasn’t easy to see how the initial concepts would materialize. Now, however, we are receiving endless enquiries and praise for the look and feel of the new brand and site.

      Emma Garry - Cullross, Cullross
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    • After an extensive briefing process, the tree got to grips with the product and were able to deliver an engaging and ultimately useful video for our sales teams. This video is now being used in presentations, on the website and at events. It’s great to see it working for the sales teams.

      Emma Garry - Kyocera, Kyocera
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    • “It’s never easy to promote events like Valentine’s Day, new restaurant openings and seasonal menus - so it's great to do it all in one place. To get bookings via social media is great, but it’s the exposure and awareness that is helping us to grow our brand. We are looking to expand aggressively over the next two years and we need to be widely known. The team are great at making ideas happen and I have worked closely with them to push the boundaries of what we can achieve with marketing.”   

      Simon Brigg, Owner, Porky's BBQ
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    • “the tree clearly had a vision for what we wished to achieve for the Jenrick brand refresh. It was exciting to know that, with their extensive knowledge and experience, they’d help us to fully embrace, enhance and draw out the strengths that reflect the Jenrick brand and culture. The site is different and so are we, and it’ll certainly help set us apart from other similar services.”

      Kevin Matthews, Head of Marketing , Jenrick Recruitment
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    • “Kyocera attend events throughout the world, putting a lot of money, time and effort into them each time. The team at the tree helped us take the opportunity to create a digital buzz in the weeks leading to the event, enabling the team on the ground to convert attendees into leads. Their live tweeting and daily updates also meant that we were the most active organisation on the ground.”  

      Oksana Ritchie, Marketing Manager , Kyocera
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    • “Working with the tree is a pleasure from beginning to end. I have worked on many projects with the team and I am always impressed at how enthusiastic, receptive and professional they are. They have built websites for us that have attracted some fantastic feedback from within our business, which is testimony to the excellent work which they have done.”

      Dan Jones - Marketing Manager , Ulster University
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    • 10/10 review – “I hate putting on SPF creams so much, I'd pretty much resigned myself to earlier wrinkles – but this is game-changing. Goes on like a soft, light primer. Touch-dry instantaneously. I'm in love."

      Sunday Mirror, Frezyderm
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    Blog

    We're interesting and interested in...

    Contact

    If, like us, you prefer to talk through your ideas then get in touch!
    Call us for a chat, a coffee or a bottle of something cold.

    T: 0203 222 0077
    E: info@thisisthetree.com

    the tree house
    10c Printing House Yard,
    15 Hackney Road,

    London,
    E2 7PR
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